The Role The Analytics Consultant will be responsible for providing high-quality analytics solutions to our clients, with a focus on the implementation and optimization of tracking technologies. This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies. The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation. Responsibilities Client Management Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationships Collaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plans Present tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidence Manage client expectations, project timelines, and deliverables effectively Analytics Implementation & Execution Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.) Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processes Design and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.) Proactively identify and resolve complex tracking issues, providing effective and timely solutions Data Analysis & Reporting Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviour Contribute to the development and automation of reports and dashboards using tools such as Looker Studio (Power BI) to monitor client performance and track the effectiveness of tracking configurations Provide data-driven recommendations to optimize tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights Strategic Contribution Contribute to the development of innovative tracking methodologies, tools, and best practices Identify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency's tracking processes Maintain a strong understanding of the latest tracking trends, technologies, and best practices, and share knowledge with the team Experience 2 years of experience in a digital analytics role, preferably within a marketing agency Stronger candidates will have 5 years of experience in a client-facing digital analytics role, with a proven track record of delivering successful outcomes Technical Skills Expert-level knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced configuration and troubleshooting Proven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn) Strong proficiency in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation) Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel) SQL skills for data extraction, manipulation, and analysis (for debugging and validation purposes) would be preferable but not essential Understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode) Soft Skills Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment Exceptional attention to detail and a commitment to ensuring data accuracy and reliability Client-focused approach with a dedication to providing high-quality service and building trust Ability to manage multiple projects and priorities effectively in a fast-paced environment Education Qualification in a relevant field (e.g. Web Development, Marketing, Statistics, Business, Mathematics, Computer Science) would be preferable to have but not necessary