THE ROLE
The Senior Business Development Manager leads the agency's new-business function, acting as the strategic and operational driver behind pitch growth, lead conversion, and market expansion. This role is responsible for managing new client pipelines, shaping high-quality pitch responses, aligning internal resourcing, and feeding into the long-term commercial strategy of the agency.
The position combines strategic thinking, creative development oversight, external relationship building, and strong commercial judgement to accelerate the agency's growth.
ROLE STRUCTURE
* New Business Leadership & Pitches – 60%
* Marketing, Social, Website, SEO & Awards – 20%
* Agency Growth & Market Development – 15%
* Industry Insights & Intelligence – 5%
RESPONSIBILITIES
New Business Leadership & Pitch Management
* Act as the primary point of contact for new client enquiries, managing relationships from initial approach through to final pitch delivery.
* Conduct chemistry sessions, establish client needs, and ensure seamless communication throughout the pitch process.
* Lead internal resourcing for pitch responses - working with Senior Leadership to identify the strongest team based on expertise, capacity, and strategic fit.
* Maintain oversight of pitch development, ensuring deadlines, creative direction, and client requirements are met.
* Manage freelancers (creative, strategy, design) as needed for pitch support and new-biz tasks.
* Help build pitch budgets and oversee commercial accuracy in submissions.
* Ensure the Director of Production and Production Team receive clear briefs for pitch costings and logistical outlines.
* After each pitch, gather and analyse client feedback (win or loss) to improve future performance and shape internal best practices.
Agency Growth & Commercial Development
* Identify opportunities to grow existing accounts through upselling, cross-selling, and integrated client partnership development working closely with the Managing Partner.
* Map and research new clients, sectors, and market opportunities aligned with agency ambitions.
* Support the Director of Production in expanding BK Studios; enhancing outbound activity, attending chemistry sessions, and representing the studio during calls, meetings, and workshop tours.
* Contribute to high-level commercial strategy and revenue planning alongside Senior Leadership.
Marketing, Social & Industry Engagement
* Drive marketing initiatives including content creation, campaign support, thought leadership, and case-study development.
* Lead the awards programme — managing submissions, identifying opportunities for Senior Leadership to speak, judge, or join panels.
* Support the planning and delivery of the agency's first self-produced owned event.
* Represent the agency at industry events, conferences, networking sessions, and trade shows to support visibility and new-business growth.
* Monitor industry trends, competitor positioning, and market shifts to inform strategy and identify new opportunities.
Operational Management & Internal Processes
* Lead the weekly New Business meeting, setting agenda, actions, and follow-up.
* Manage internal budgets for Ads & Marketing, Awards, Social Media, Client Entertainment, New Business, and Pitch Freelancers.
* Oversee website updates and ensure all new projects and case studies are added promptly.
* Maintain and refine the agency creds, ensuring it remains up to date and fit for purpose.
* Manage the New Business calendar, keeping the Managing Partner informed of pipeline health and resourcing needs.
* Maintain the new-biz spreadsheet, including pitch pipeline, conversion metrics, and win/loss tracking.
KEY SKILLS
* Proven experience leading new business pitches within a creative, marketing, or production agency.
* Ability to own the pitch process end-to-end, from initial enquiry to final submission.
* Confident running chemistry meetings and building senior client relationships.
* Strong experience briefing and coordinating creative, strategy, and production teams.
* Solid commercial awareness, including pitch budgeting and cost control.
* Highly organised, with strong project management and deadline ownership.
* Experience managing new business pipelines, tracking opportunities, and reporting clearly.
* Excellent communication and stakeholder management skills.
* Confident, professional, and credible in client-facing environments.
Nice-to-Have:
* Experience driving account growth through upselling and cross-selling.
* Involvement in agency marketing, case studies, or thought leadership.
* Experience managing or contributing to an awards programme.
* Comfortable representing an agency at industry events and networking opportunities.
* Experience managing freelancers for pitch or project support.
* Familiarity with CRM systems, dashboards, or pipeline reporting tools.
* Experience supporting studio, product, or production-led growth initiative.
OUR COMMITMENT TO YOU
* 25 days paid holiday, plus Bank Holidays. 1 additional day added per year of service up to 5 days.
* Approximately five additional days off over the Christmas/New Year period.
* Hybrid working. Minimum 3 days from the office, compulsory office days Tuesdays, Wednesdays & Thursdays.
* Flexi-time policy.
* Generous overtime policy.
* Discretionary end of year bonus scheme.
* New Business Incentive Scheme from day one.
* Employee Referral Incentive Policy from day one.
* Sabbatical Scheme available after three years of service.
* Work mobile and/or eSim and work laptop.
* Employee assistance programme with free access to mental health resources.
* Enhanced maternity & paternity leave policy after 1 year of full service. 3 months full pay including statutory for lead carer or 1 month full pay including statutory for second carer.
* Monthly team socials, plus an annual team offsite with overnight stay.
* Free use of BK equipment; workshop, tools, rehearsal space etc for personal use.
* Season ticket loans offered.
* Cycle to work scheme.
* Guaranteed hilarity and nonsense on a daily basis.