Digital Marketing Specialist
Location: 20 Cambridge Science Hub, Bar Hill, CB23 8SQ
Salary: £28,000 - £32,000 per annum, DOE + Excellent Benefits!
Contract: Full time, Permanent
Benefits: 21 days holiday + 8 bank holidays and an additional day off for your birthday, comprehensive pension scheme, and healthcare benefits!
We are looking for a Digital Marketing Specialist to join our dynamic Marketing Team in Bar Hill, Cambridge. This is a fantastic opportunity for a marketing professional with a passion for science to shape how the company communicates and markets its products to the scientific community.
Responsibilities
* Supporting digital marketing processes and improving/optimising them where appropriate (Email, social media, Ads etc.)
* Carrying out SEO activities including website meta descriptions and keywords
* Working on SEM campaigns on Google to maximise ROI
* Checking search terms, rankings, and analytics to monitor performance of the website using Google tools
* Creating and scheduling engaging social media content (primarily LinkedIn)
* Assisting the IT team to ensure the website is accessible and easy to follow to allow increased engagement
* Working with the marketing team on the Companies' overall marketing strategy
* Supporting colleagues to create content (digital or otherwise) as required, including appearance of the company website and Back Office
* Helping to organise global events and occasionally representing Abbexa at conferences and exhibitions
* Suggesting and implementing data-driven promotional campaigns and marketing initiatives
* Supporting the team with general marketing admin and special projects as needed
* Tracking marketing KPIs, conducting competitor research, and preparing performance reports
* Reporting on marketing activities and overall company sales obtained from campaigns
* Contributing to regular Marketing team meetings
Qualifications
Essential:
* Digital Marketing qualification or experience
* Excellent written and verbal communication skills
* Strong organisational skills with the ability to manage multiple projects
* A positive, creative, and collaborative mindset
* Fluent in English
Desired:
* Experience managing social media platforms professionally
* Email marketing experience
* Experience with digital ads
* Familiarity with HTML, CSS, or JavaScript
* CRM knowledge
* Experience with design tools (Adobe Creative Suite, Canva)
Advantageous:
* Background or interest in Biology or Life Sciences (A level or above)
Benefits
21 days holiday plus bank holidays; an additional day off for your birthday; comprehensive pension scheme and healthcare benefits.
Abbexa is an equal opportunities employer. We are committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, respect and fairness and providing a positive environment for collaboration. Abbexa has been accredited as a Living Wage Employer.
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