Head of Fitness Product
Location: Hybrid (UK-wide travel required)
Salary: Competitive + Package (Negotiable)
The Opportunity
We are partnering with a high-profile fitness operator to appoint a Head of Product with a clear mandate: elevate and scale the Personal Training (PT) proposition across a multi-site estate. This is a pivotal leadership role, responsible for shaping product strategy, driving commercial performance, and embedding a data-led culture across the PT offering.
You will take ownership of assessing the current PT product, identifying opportunities for growth, and delivering a robust, scalable strategy that enhances member experience and maximises revenue.
Key Responsibilities
* Strategic Leadership
* Define and deliver the overarching PT product strategy aligned with business goals
* Evaluate the current PT offering using data analysis and performance metrics
* Identify growth opportunities and implement scalable solutions across multiple sites
* Data-Driven Decision Making
* Build and embed a data-led approach to product development and performance tracking
* Develop and implement a robust reporting framework, including clear KPIs
* Analyse commercial performance and translate insights into actionable strategies
* Commercial & Financial Ownership
* Create detailed financial models and projections to support product initiatives
* Drive revenue growth through optimisation of pricing, packaging, and PT delivery models
* Develop business planning modules for PT teams to improve individual and club-level performance
* Product Development & Implementation
* Lead the end-to-end lifecycle of PT product innovation—from concept to rollout
* Project manage key initiatives, ensuring timely and effective execution
* Continuously refine the product based on performance data and customer feedback
* Stakeholder Engagement
* Collaborate cross-functionally with operations, marketing, and senior leadership teams
* Engage and influence key stakeholders across a multi-site business
* Support and guide club-level teams in delivering best-in-class PT experiences
About You
* Proven experience in a senior product or commercial role within the fitness industry at group level
* Strong background managing multi-site operations, within a large-scale fitness operator
* Demonstrated success in developing and executing data-driven strategies
* Highly analytical, with the ability to interpret complex data and translate it into business outcomes
* Experience in financial modelling, forecasting, and commercial planning
* Strong project management skills with a track record of delivering initiatives at scale
* Excellent stakeholder management and communication skills
* Passion for fitness and a deep understanding of the Personal Training landscape
What’s on Offer
* Opportunity to shape and lead a high-impact product within a leading fitness brand
* Significant autonomy and visibility at senior leadership level
* Competitive salary and benefits package (negotiable based on experience)
* Hybrid working model with national travel
Apply Now
If you are a strategic, commercially driven leader with a passion for fitness and a track record of delivering results through data and innovation, we would love to hear from you.