We are looking for an exceptional Marketing Executive to join the Communications and Marketing team.
Reporting to the Senior Marketing Manager, you will be responsible for supporting the implementation of campaigns that promote our programmes, deliver engagement, and grow the community. You'll have the opportunity to hone the marketing skills you have already developed, as well as work alongside experienced marketing managers to learn even more.
You will be responsible for researching and producing content for a range of different channels including blogs, newsletters, emails, surveys, adverts, and social media. This will include researching, drafting, and scheduling organic social media posts, as well as implementing and reporting on paid social media campaigns. You will be passionate about understanding audiences and love monitoring the success of marketing activities.
An enthusiastic team player, you will be highly collaborative and personable. You'll enjoy working across numerous projects and teams. You'll also need great communication skills; a confident, friendly writing style; and an eye for detail.
Responsibilities
* Support the effective planning and implementation of marketing campaigns
* Write and publish content across multiple channels that resonates with our audiences
* Work with the Social Media Manager to run broadcast and engagement activities on key social media channels - including LinkedIn, Facebook, and Instagram - ensuring our tone of voice is tailored to our audience
* Conduct keyword research and expand our Google Ads campaigns to ensure they reach our target audience, testing and measuring results
* Run email campaigns, looking for opportunities to expand the audience and test content, using our CRM tools, Salesforce, and Pardot
* Brief our in-house design team to develop creative content, including videos and other digital assets, to set deadlines
* Monitor and report on campaign activities using analytics software
* Develop relationships with key stakeholders — both internal and external
* Work with the team to protect our brands by ensuring all communications are high-quality and consistent
Experience And Personal Attributes
We recognise that everyone has the potential for growth. We welcome applications from candidates who can demonstrate that they have some, but not necessarily all, of the experience and personal attributes listed here.
* Previous marketing experience in at least one other organisation
* Marketing qualifications either at degree level or accreditation from the CIM
* Copywriting skills
* A good understanding of content marketing
* Experience in social media management and paid-for campaign creation using software such as Hootsuite
* Understanding of keyword research and Google Ads
* Reporting using analytics software such as Google Analytics
* Excellent communication skills, including the ability to clearly articulate your thinking and to take feedback on board
* A self-starter attitude and the ability to see the bigger picture
About Us
The Raspberry Pi Foundation is an independent charity with a global mission to enable all young people to realise their full potential through the power of computing and digital technologies.
We empower schools to teach computer science and AI literacy through free curricula, classroom resources, purpose built software tools, and professional development for teachers. We inspire young people to become tech creators through the world's largest networks of coding clubs. We undertake original research that informs our work and which we use to advance the field of computer science education more broadly.
All of our resources and learning experiences are available for anyone to use at no cost. We are particularly focused on creating opportunities for young people who experience educational disadvantage and those who come from backgrounds traditionally underrepresented in technology industries.
Benefits
* Paid time off. In addition to public holidays, full-time employees in the UK receive 25 days of paid annual leave initially, rising to 30 days after five years service, plus 3 additional days of paid leave for the company-wide closure at the end of each year.
* Pension. We provide an 8% employer contribution on top of your minimum 4% employee contribution.
* Private healthcare. We provide comprehensive private healthcare for all employees through Vitality Plus.
* Flexible working. We have clear policies to provide flexibility over when and where you work, helping you balance work responsibilities with the rest of your life
* Support for parents and carers. We provide generous family leave and flexibility for parents and carers.
* Life assurance and income protection. We provide life assurance and income protection schemes to provide peace of mind for you and your family.
* Investing in learning and development. We invest in your growth and development, including through access to learning resources and training, with dedicated time for all employees.
* Travel to work. Through our Cycle-to-Work and Season Ticket Loan schemes we support cost effective and sustainable travel to work.
We are committed to safeguarding and promoting the welfare of children and young people, and we expect all staff and volunteers to share this commitment. Everyone appointed to a role at the Foundation will be required to undergo a background check to confirm that you are a suitable person to work with children. Further background checks will be made at regular intervals thereafter.
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