Senior CRM Executive Location: Redditch (Hybrid, 3 days per week onsite) Salary: Up to £38,000 The Company A high-growth consumer brand is looking for a hands-on Senior CRM Executive to join their dynamic and growing CRM Automation team. The company is renowned for its fast-paced, collaborative culture and is focused on driving personalised customer engagement through high-quality CRM campaigns and automation journeys. The Role As a Senior CRM Executive, you'll join the automation function within the wider CRM team. You'll be responsible for delivering automated lifecycle campaigns across loyalty and re-engagement journeys - working closely with segmentation, HTML build, and personalisation logic. This role requires strong technical CRM experience, with a focus on customer targeting and hands-on campaign build. Key Responsibilities - Build and execute automated lifecycle journeys across email and SMS. - Develop and manage basket abandonment, welcome, reactivation, and loyalty campaigns. - Use HTML and modular templates to build campaigns - drag-and-drop experience alone is not sufficient. - Segment customers using behavioural and transactional data to drive personalised content. - Monitor campaign performance and optimise based on engagement metrics. - Collaborate with loyalty and BAU CRM teams to ensure a seamless customer experience. Skills & Experience Essential: - 2 years of hands-on CRM campaign experience. - Proficient in HTML for email builds. - Strong segmentation and personalisation understanding. - Experience working with CRM tools (e.g., Marigold, Braze, SFMC). - Comfortable working 3x per week from the Redditch office. Desirable: - Experience in consumer or retail CRM. - Exposure to campaign testing and performance analysis. Why Apply? - £38,000 base salary - Fast-moving CRM environment - Strong blend of creative and technical work - Collaborative and supportive CRM team How to Apply Interested? Send your CV to Mohammed Buhariwala via the Apply link on this page. Keywords CRM, HTML, Segmentation, Personalisation, Campaign Management, Lifecycle Marketing, Basket Abandonment, Loyalty Marketing, Redditch, Hybrid Working