Senior PR Manager
Department: Marketing
Employment Type: Full Time
Location: Manchester
Description
The Role
We're looking for a Senior PR Manager to lead REFY's PR strategy and execution globally. You'll shape how REFY is talked about in media and culture — building a brand presence with editorial credibility that stands on its own, independent of any single spokesperson.
You’ll lead a small, ambitious team, owning everything from strategy through to hands‑on execution. This is a role for someone who can think big across markets but is equally happy rolling up their sleeves to get things done.
Location: Manchester/London. We’re open to London-based candidates, with regular travel to our Manchester HQ.
What You'll Own
* Global PR strategy across UK, US, Middle East and Europe
* Brand narrative — how REFY shows up in media and culture
* Founder Strategy — how we position Jess and Jenna in relation to REFY whilst they develop their own voices as separate to the CEO and leadership team spokespersons
* Earned media and press office — always‑on visibility and product launch PR
* Influencer community — identifying and building authentic relationships with creators, then handing over to Partnerships for campaign delivery
* Press events and brand activations globally
* PR agencies across all markets
* Budget, reporting and performance (share of voice, EMV, reach, sentiment)
* Crisis communications and reputation management
* Leading and developing the PR team of three
KEY RESPONSIBILITIES
Strategy & Brand Building
* Develop and lead REFY's global PR strategy, adapting by market while keeping a consistent brand voice
* Build earned media authority that protects the brand independently of any single spokesperson
* Spot cultural white space and the moments where REFY can credibly show up
* Act as senior communications adviser to the Head of Brand on messaging, reputation and market sensitivities
Global Market Execution
* Lead PR across the UK, US, Middle East and Europe with a hands‑on understanding of each market
* Plan and deliver global product launches with consistent story and local relevance
* Build and maintain strong relationships with key media across print, digital, broadcast and emerging platforms
* Manage PR agencies across territories — clear briefs, strong alignment, delivery against KPIs
Influencer & Community Relations
* Lead REFY's influencer community strategy, identifying and cultivating the right voices across markets
* Build an authentic network of advocates that grows organically and reflects REFY's aesthetic and values
* Own the initial relationship‑building and onboarding of new creators, then hand over to Partnerships for campaign execution
* Work closely with the Partnerships Manager to ensure a seamless transition with no duplication
Press, Events & Activations
* Plan and deliver press events and brand activations that are strategically timed and generate meaningful coverage
* Lead all product launch PR end‑to‑end, from media strategy through to post‑launch reporting
* Manage the press office, gifting programme and media seeding to keep visibility consistent between launches
* Work with Brand and Social to ensure PR is integrated into wider campaign planning
Performance, Reporting & Team Leadership
* Set KPIs and report to leadership on share of voice, EMV, coverage quality and sentiment
* Own the PR budget — forecast, track and ensure spend delivers measurable impact
* Lead, manage and develop the PR team, creating a high‑performance environment with clear goals
* Champion PR's contribution to commercial growth within the wider business
SKILLS, KNOWLEDGE AND EXPERIENCE
* Senior PR experience in beauty, lifestyle or premium consumer, with a track record of building brand credibility through earned media
* Hands‑on experience leading PR across the UK, US, Middle East and Europe — you've executed in these markets, not just overseen them
* Strong, genuine media and talent relationships across priority markets
* A clear point of view on influencer community building — what makes a real advocate versus a placement
* Ability to move between strategy and execution without dropping quality in either
* Commercial instincts — you can connect PR activity to brand and business outcomes
* Confident managing agencies, briefing sharply and holding them to account
* Crisis communications experience — calm, decisive, solutions‑focused
* Excellent storytelling and writing, with an instinct for what travels across markets
* Comfortable with performance data (EMV, SOV, reach, sentiment)
* A leadership style that gets the best from a small, driven team (team of 2 direct reports)
OUR PERKS
* 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
* Extra Holidays: Option to buy up to 5 additional days.
* Sabbatical Leave: Take up to 3 months off after 4 years of service.
* Community First Day: A day to support a cause you love.
* Bonus Scheme: Rewards for your hard work and success.
* Family Leave: Enhanced support for new parents.
* EV Scheme: Drive electric with salary sacrifice options.
* Financial Coaching: Guidance to boost your money mindset.
* Flexible Religious Holidays: Flexibility to honour days that matter to you.
* Flexible Working: Flexi start and finish times with the option to work one day per week from home.
* REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
* Regular Social Events: Team‑Building days and seasonal parties.
* Career Growth: Tailored training and development opportunities.
* Vitality Health Insurance: Health coverage with added benefits.
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