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We are looking for a Consumer Engagement Specialist who will report to the Latam Consumer Engagement and Dealer Marketing Manager, and who’ll be tasked with coordinating the marketing initiatives and projects for the Can-Am brand in Brazil. As part of your role, you’ll be significantly contributing to the organization's growth. You’ll be at the forefront of planning and executing the projects that are part of the local strategy supporting the full marketing funnel campaign.
You’ll Have The Opportunity To
* Deploy the full funnel 360º go to market plan in the region, including:
o Paid media (digital and off-line).
o Earned Media (partnerships, influencers and PR).
o Owned media (social organic, CRM and Website).
o Trade shows, events and brand activations.
* Coordinate all marketing activities related to the Can-Am brand in Brazil, from planning to execution.
* Work collaboratively with external agency partners to ensure effective execution on marketing initiatives.
* Manage the marketing budget for the brand, keeping full control of it and following internal processes to approve and execute marketing investments.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS, EXPERIENCE AND COMPETENCIES:
* Graduated in marketing or related areas, with 5 years of full-time professional experience.
* Fluent or Advanced English (written and spoken).
* Advanced abilities with MS PowerPoint and MS Excel.
* Excellent interpersonal communication and collaborative spirit.
* Attention to details and rigorous execution.
* Ability to work in a fast-paced and dynamic environment.
Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.
ACKNOWLEDGING THE POWER OF DIVERSITY
BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!
For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all
driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.
This position is based in Campinas, Brazil.
You will have the opportunity to work in hybrid mode.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Other
* Industries
Manufacturing
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