Our vision is to bring hope to every one of our patients across London, when they need us most, where they need us most. Our mission is to use everything we know, our specialist skills and unmatched experience to save lives and ensure the best outcomes for every one of our patients and their families. We’re a charity that works alongside the NHS and our life‑saving service is made possible by our supporters.
This is an exciting time to join London’s Air Ambulance Charity. In early 2025 we developed our ambitious Engagement Strategy and are shaping our marketing team to help deliver on this. This role supports the Senior Digital Fundraising Manager to ensure our digital platforms and channels function effectively, by both bringing our mission to life and creating seamless user journeys. Through this we want to grow our reach, strengthen supporter understanding and drive action.
About the role
The Digital Engagement Officer role is key to support and strengthen the charity’s digital presence. Your focus will be on doing – building, writing, editing, testing, analysing and continuously improving our website, emails and landing pages to increase engagement and drive measurable action.
You’ll help maintain our website, collaborating with colleagues across the organisation, translating their needs into clear, impactful digital content and supporter journeys. You’ll also work closely with our website agency/s to ensure our digital platforms are functioning smoothly, optimised for users and reflective of the extraordinary work of our service, ultimately creating a seamless digital experience for our supporters.
You’ll also lead our email marketing, identifying key content and moments from our wider content calendar to highlight to our list of supporters via email. You’ll need to be able to uncover authentic stories, again from working with colleagues across the organisation, and distil complex information, all to create content that inspires, informs and engages our audiences.
Significantly, you’ll play a key role supporting on tracking and reporting results from all activity to further inform and optimise our work going forward.
About the person
We’re looking for a digitally confident communicator who enjoys working across a range of channels and audiences. You’ll be a strong multitasker, confident working across multiple workstreams and combining them seamlessly while maintaining excellent attention to detail and reporting to support continuous improvement. You’ll be working closely with a range of colleagues from across the organisation and thrive at building relationships at all levels of the organisation. Curious about the wider digital landscape, you stay up to date with new technologies and enjoy exploring how these can strengthen our impact and strategy going forwards – helping more people connect with and support our life‑saving mission.
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