Reporting directly to the Regional Sales Manager, the Area Sales Representative (ASR) will be responsible for maximising hire revenue opportunities from existing customers and winning new business. This will include regular visibility and relationship building at site and regional office level and attending depot/customer trade days to promote our product offering.
The ASR will also work with various stakeholders across the GAP Group network including Major Accounts Directors and their sales teams, to ensure pro-active promotion of hire opportunities for hire equipment within our existing customer base.
About the role
The Role
Reporting directly to the Regional Sales Manager, the Area Sales Representative (ASR) will be responsible for maximising hire revenue opportunities from existing customers and winning new business. This will include regular visibility and relationship building at site and regional office level and attending depot/customer trade days to promote our product offering.
The ASR will also work with various stakeholders across the GAP Group network including Major Accounts Directors and their sales teams, to ensure pro-active promotion of hire opportunities for hire equipment within our existing customer base.
About You
Successful candidates should demonstrate the following:
• Significant experience working in an area sales role within the construction/hire industry is essential
• A proven track record in exceeding sales targets and generating revenue growth by maximising opportunities from existing customers and winning new business
• Exceptional communication skills with the ability to engage with both internal and external stakeholders at all levels
• An effective negotiator and problem solver with the ability to work effectively under pressure and prioritise workload
• Proficient in MS Office packages including Excel and Word, and CRM systems
• Driving Licence (Essential)
About Us
About GAP and What We Offer
As an Area Sales Representative, you'll be joining an industry leader that's growing and genuinely committed to your success. At GAP, we're proud to be the UK's leading equipment hire provider—supporting projects big and small across construction, infrastructure, events, and more. With nearly 200 locations nationwide and a wide range of specialist divisions, we offer exciting opportunities in everything from Plant and Tools to Lifting, Survey, Environmental, and Event Services.
As a family-run business with over 50 years of experience, we believe in doing things the right way. That means:
• More investment in our equipment than anyone else in the industry, so you work with the best tools in the game
• Remaining fully independent, which lets us make agile, long-term decisions that support your success
• Offering real career growth, training, and development from day one
• Support that values you – from generous holidays to Life Assurance and Health & Wellness Support
Whether you're hands-on or customer-focused, there's a place for you at GAP where your work makes a difference. If you're up for the challenge and want to feel valued at work, then we'd love to hear from you! Ready to get started? Upload your CV and complete our short application—we'll take it from there.
We're proud to be an Equal Opportunities employer and embrace the unique contributions each individual brings.
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