Why Superdrug?
Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.
We're a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.
Our success comes from our people - they make the difference. We're all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
Job Purpose
In this role you are supporting and co-creating the delivery and execution of CRM activity across the member base of 9 million customers. You will be delivering highly creative, personalised and relevant communications that Superdrug members know and love. All campaigns will drive online & offline customer behaviour alongside the CRM KPIs.
Key Responsibilities
• You will be responsible for the implementation of CRM campaigns to develop and grow the Superdrug Health & Beautycard loyalty scheme.
• Co-create the CRM & Loyalty activity plan, ensuring all campaigns are customer first and strive to increase the core CRM KPIs - Sales Participation, Acquisition and Active Member Rate.
• Lead and champion all things creative, constantly searching for and discovering the latest industry trends, creating highly engaging and revenue-driving campaigns, ensuring they're further driving the channel's engagement metrics and objectives.
• Work with key stakeholders to build strong, automated, lifecycle and cross-channel campaigns, delivering the right message at the right time. This includes reporting back on KPIs and recommending on optimisation.
• Lead on creating and delivering highly personalised and sophisticated, industry-leading multi-channel campaigns.
• Work closely with the Email Design Team to constantly be improving the effectiveness of digital communications.
• Work with key stakeholders across Commercial, eCommerce, Marketing and Supplier teams to bring campaigns to life cross channel, including email, push, SMS and social where appropriate - driving sales and customer engagement.
• Take a data-driven approach to CRM, using insight to influence and enhance storytelling and retention. Ensure CRM activity is personalised utilising the appropriate data segmentation to guide CRM targeting and content variation.
• Ensure all campaigns are performing against key performance and engagement metrics.
Person Specification
• 2-4 years' experience in a similar CRM role within retail, (Health & Beauty preferable but not essential)
• Must be commercially driven, customer-centric with solid understanding of customer lifecycles
• Attention to detail
• A creative mindset is a must
• Social, can-do attitude
• A natural flare for copywriting
• Proven track record in end to end campaign management and analysis is essential
• Evidence of using insight and data to drive improvements and ongoing test and learn across all elements of CRM delivering strong ROI figures
Here's what's in it for you
* 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)
* 2 staff discount codes for yourself and a family member or friend
* 30% discount on Superdrug Own Brand Products both in store and online
* Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station
* Company pension matching and bonus
* We offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn it
* Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK
* We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
* Unrivalled Learning and Development programmes
* Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support
Come and be part of something special.
Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
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