Growth & Acquisition Manager
Location: Edinburgh – Hybrid (3 days in office)
Salary: Up to £55,000 + benefits
Start Date: ASAP
The Company
A fast-growing D2C consumer brand undergoing a rebrand and scaling UK-wide. Seeking a hands-on growth leader to drive customer acquisition across digital and traditional channels.
The Role
Own new customer growth and conversion end-to-end. Plan, launch and optimise multi-channel campaigns, partner with Brand (retention) and Product, and manage £1M+ budgets with a clear ROI focus.
Key Responsibilities
• Develop and deliver online + offline acquisition strategies
• Own campaign lifecycle: ideation, messaging, activation, optimisation, reporting
• Manage £1M+ budgets and improve CAC/ROAS
• Optimise the acquisition funnel to convert first-to-second orders
• Collaborate with Brand, Product, agencies and data teams
• Translate performance into clear, actionable insights for leadership
• Monitor trends; test new channels and creative
Skills & Experience
Essential:
• 5+ years in growth/acquisition (e‑commerce/FMCG/food)
• Proven delivery across digital AND traditional media (TV/radio/press/DM)
• Managed £1M+ marketing budgets with measurable ROI
• In‑house experience at a fast‑growing (£10M+) brand
• Data‑driven, commercially minded, comfortable being hands‑on
• Based in/near Edinburgh or willing to relocate (3 days on‑site)
Desirable:
• CRM buildout (e.g., Mailchimp) and customer journey design
• Experience with older adult or subscription demographics
• Scaling growth during a rebrand/transformational phase
Interview Process
• 20‑min screen (fit & motivations)
• Interview + strategy presentation task (remote or on‑site)
• Potential 2nd stage
How to Apply
Send your CV to Mohammed Buhariwala (Harnham) or connect on LinkedIn to discuss.
Keywords
Growth Manager, Acquisition Manager, Growth Marketing, Customer Acquisition, E‑commerce, FMCG, Food, Online & Offline, TV, Radio, Press, Direct Mail, £1M+ Budgets, ROI, CAC, CLV, Edinburgh, Hybrid.