Our origins date back to 1965 when Derrick Naylor began trading from a former Co-operative shop in Norden, near Rochdale. Over a period of 42 years, Derrick built a solid reputation for stocking quality equestrian products and supplies. Naylors was taken over in 2007 and, as a family-run business through to 2020, expanded to three large stores in Rochdale, Nantwich and Cannock. During this time, the website, naylors.com was born and continues to bring the best equestrian products to customers all over the world. A new Era for Naylors Since the end of 2020, Naylors and its team has been part of the GO Outdoors family. Excellent customer service and a unique in-store experience remain our top priority as we continue to supply the very best equestrian products and top brands that we know you, our customers, love. In the future, you’ll see Naylors concessions appear into GO Outdoors stores nationwide, which means you’ll have even more access to all your favourite equestrian and riding essentials. Whether you are a happy hacker, a competitive rider or simply love to get outdoors in the countryside, Naylors is your go-to store for all things equestrian, country and pet. Role overview: We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With affluent opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career. Responsibilities: Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme. Drive and exceed sales targets by utilizing in-store devices, offering the full product range, and maximizing opportunities for add-on sales. Maintain high visual and merchandising standards by ensuring the shop floor is clean, well-stocked, and displays are organized according to brand guidelines. Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines. Process sales transactions, including cash handling and card payments accurately. Upsell and cross-sell products to maximise sales opportunities. Maintain stock levels on the shop floor and ensure shelves are well-organized and appealing. Address and resolve customer queries in a professional manner. Work closely with other sales assistants and team members to achieve store targets. Role objectives and KPI’s: Contribute to achieving or exceeding the stores monthly sales target. Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT. Achieve upselling or cross-selling targets. Maintain a high Net Promotor Score. Ensure all stock on the shop floor is fully replenished Skills and Experience : A positive attitude towards a fast-paced, customer focused retail environment. An ability to enthusiastically look at a challenge as an opportunity to develop yourself; your career and learn new skills. Confident Interpersonal and communication skills who thrives in social situations through engagement with customers. Flexibility to work various shifts, including weekends and holidays, based on store needs. Benefits We know our employees work tirelessly to make JD Group the success it is today and in turn, we offer them some amazing benefits: Company discount of 25% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors) Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health) Access to counselling services, digital health and well-being advice through our benefits platform (TELUS Health) Health cash plans Wide range of internal development courses to support personal and professional development throughout your career journey with the Group Access to apprenticeships & accredited qualifications - Earn while you learn and gain nationally recognised qualifications (England Only) Discounted Gym memberships at JD Gyms Access to colleague networks, to share lived experiences and support initiatives that drive positive change. Opportunities to volunteer and contribute to JD Foundation Employer engagement forums to help influence positive change Incremental Holiday Allowance Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time. GO Other details Job Family Retail Colleague Pay Type Hourly Employment Indicator Permanent