Reporting to: Digital Brand Manager
Department: Marketing
Type: Full-time, Permanent
About Us
Duncan and Todd Group is Scotland’s leading independent optical and hearing care provider. With operations across retail, corporate eye care, and manufacturing, we are committed to delivering exceptional service, expert care, and innovative optical solutions. As we continue to grow, we’re looking for a talented Digital Marketing Specialist to join our marketing team and help take our digital presence to the next level.
Role Overview
We’re seeking a proactive, data-driven Digital Marketing Specialist to lead the development and execution of digital campaigns across the Duncan and Todd Group. This includes responsibility for managing PPC, paid search, SEO, and digital performance strategies across our retail, manufacturing, and corporate divisions. You’ll work closely with the wider marketing team and external partners to drive visibility, traffic, engagement, and conversions across all digital platforms.
Key Responsibilities
Manage Paid Search (PPC):
Plan, execute, and optimise paid campaigns across Google Ads ensuring efficient budget allocation and ROI.
Search Engine Optimisation (SEO):
Drive organic search performance through technical SEO, keyword strategy, content optimisation, and backlink building.
Digital Campaign Management:
Support brand and promotional campaigns through digital advertising, audience targeting, and retargeting strategies.
Reporting & Analytics:
Monitor and report on digital performance using tools like Google Analytics, Google Tag Manager, and Looker Studio. Deliver actionable insights to guide ongoing strategy.
Cross-Division Coordination:
Align digital efforts across retail, manufacturing, and corporate operations, tailoring approaches to each audience and objective.
Work closely with content, design, and brand teams to ensure campaigns are compelling, on-brand, and SEO-friendly.
Stay Current:
Keep abreast of trends, algorithm updates, and best practices in digital marketing and search.
Skills & Experience Required
3+ years’ experience in digital marketing with a strong focus on PPC and SEO
Proven experience managing Google Ads and paid search campaigns
Solid understanding of technical and on-page SEO best practices
Proficient in Google Analytics, Google Search Console, Tag Manager, and related platforms
Experience with e-commerce and/or multi-site digital campaigns is a plus
Strong analytical skills with a passion for data and results
Comfortable managing multiple projects and working with cross-functional teams
Excellent communication and organisational skills
Agency or in-house experience in a similar role, ideally within healthcare, retail, or B2B sectors
What We Offer
A collaborative and supportive working environment
Opportunities for career development and training
Hybrid working options
Staff discounts across optical and hearing products
The chance to be part of a growing business making a real impact in people’s lives
#J-18808-Ljbffr