Paid Media Lead – High-Growth TravelTech Platform (Part of a Global Travel Group)
Salary: £60,000 - £65,000
Location: London (Hybrid – 2 days/week in office)
A rapidly scaling digital platform, recently acquired by a major international travel brand, is investing in performance marketing to drive the next phase of growth. With an established customer base, significant brand visibility, and a focus on data-led digital performance, the business is now looking for a Paid Media Manager to lead customer acquisition across global markets.
The Company
Operating in the fast-paced, high-frequency travel sector, this business is a one-stop destination platform enabling millions of travellers to compare and book services online. Following a recent acquisition by a global market leader, the business has a renewed strategic focus, with major investment in digital acquisition and product innovation.
With a lean, autonomous team and a flat structure, the environment is agile, performance-led, and commercially sharp – ideal for someone who enjoys fast decision-making, hands-on execution, and a clear path to impact.
The Opportunity
This role will lead day-to-day paid acquisition across key performance channels including SA360, Google Ads, and emerging platforms. You’ll work closely with data, product, and commercial stakeholders to ensure campaigns are efficient, scalable, and tied directly to core business metrics.
This is a highly commercial role with direct ownership of budget, ROI, and acquisition strategy. You’ll bring a test-and-learn mindset and be empowered to shape how paid media drives growth globally.
Key Responsibilities
* Lead execution and optimisation of paid media campaigns, with a focus on SA360 and Google Ads
* Take full ownership of daily performance, pacing, and budget across multiple territories
* Analyse performance by route, geography, and customer segment to identify opportunities
* Collaborate cross-functionally with Product, Data, and Finance teams to drive outcomes
* Build and maintain reporting dashboards to measure incrementality and ROI
* Test new channels, creatives, bidding strategies, and audience segments
* Make strategic recommendations to improve conversion and customer acquisition efficiency
* Contribute to broader digital marketing strategy and roadmap
Your Profile
* 4+ years of hands-on experience in PPC, paid media, or performance marketing
* Deep understanding of Google Ads and SA360 (Search Ads 360); ideally experience in high-volume or travel/ecommerce sectors
* Strong commercial mindset – able to translate business metrics into media strategy
* Experience working across international markets and adapting campaigns accordingly
* Comfortable with data analysis, Excel, and interpreting performance metrics
* Autonomous, proactive, and collaborative with a desire to make an impact quickly
* Experience in a scale-up or agile environment is a plus
Key Skills
Performance Marketing, PPC, Paid Media, Google Ads, SA360, Paid Search, Digital Acquisition, Customer Acquisition, Campaign Optimisation, Ecommerce, TravelTech, Marketplace, Budget Ownership, Strategy, International Marketing
How to Apply
To apply or find out more, contact daniel@pivotallondon.co.uk or click "Apply" now.