Job Opportunity: Practice Accountant (Digital Transformation & AI Focus) Location: Purley, South London Employment Type: Permanent, Full Time Sector: Accountancy Practice / Management Accounting TPF Recruitment is delighted to be supporting a forward-thinking and technology-driven accountancy practice in the Croydon area that is looking to recruit a Management Accountant with a strong interest in digital transformation and AI adoption. This is a fantastic opportunity to join a modern and innovative firm that is helping clients transform their finance functions through cloud accounting, automation and emerging technologies. The role offers a unique blend of management accounting, systems implementation and advisory work, making it ideal for someone who enjoys both finance and technology. The Role As a Management Accountant, you will support a varied portfolio of clients with both traditional management accounting services and digital transformation projects. You will work closely with clients to improve financial processes, support cloud accounting migrations and assist with the implementation of new technologies and systems. Key responsibilities will include: Delivering high-quality management accounting services, including reporting, forecasting and financial analysis Leading and supporting cloud accounting migrations, particularly to Xero Assisting with software implementation and integrations across cloud accounting platforms Supporting clients with digitalisation and finance transformation projects Identifying opportunities for automation and process improvements Supporting the firm’s approach to AI adoption and automation within finance functions Providing training and ongoing support to clients using new systems Working closely with internal teams to ensure smooth onboarding and service delivery Acting as a trusted advisor to clients on systems, reporting and finance processes Requirements The Ideal Candidate The successful candidate will likely have: AAT qualification or equivalent practical experience Strong experience within a management accounting role Hands-on experience with Xero migrations and implementation projects Good technical accounting knowledge and understanding of financial reporting Excellent communication skills and the ability to explain systems and processes clearly to clients A proactive and forward-thinking mindset with an interest in technology and innovation Strong problem-solving skills and attention to detail The ability to work in a fast-moving and evolving environment Desirable experience includes: Exposure to cloud accounting tools such as Dext, ApprovalMax or similar platforms Experience or interest in AI tools and automation within finance Previous experience within an accountancy practice environment Exposure to project or change management work Benefits What’s on Offer Competitive salary and benefits package Opportunity to work at the forefront of accounting technology and AI adoption Supportive, collaborative and innovative working environment Ongoing professional development and training Clear progression opportunities within a growing and ambitious firm Exposure to exciting digital transformation projects across a varied client base For a confidential conversation about this opportunity, or other accountancy practice roles, please reach out to Kourtney Luckett on 01483 900 940, kourtney@tpfrecruitment.com or via Kourtney Luckett | LinkedIn. Refer a Friend We’re keen to remain the leading provider of top accountancy talent in the South East. To do this, we’re always looking to expand our network, and we know that great candidates like you can help us connect with other brilliant professionals. If your friends, family or colleagues are considering a new opportunity and have relevant experience in accountancy or tax, we’d love to speak with them. As a thank you, for every candidate you refer who we successfully place in a permanent role, we will give you £200 in Love2Shop vouchers. (Terms & Conditions apply)