Job Description
We deliver progress. What you’ll do and how you will make an impact.
You will drive brand consistency and lead generation across the full marketing funnel by:
* Executing strategies focused on mid-to-upper funnel awareness and brand equity.
* Owning lead generation, building and nurturing prospect databases to fuel sales channels.
* Acting as the primary liaison between internal and external stakeholders for unified messaging.
* Managing affiliate channels to diversify acquisition and brand reach.
* Developing word-of-mouth initiatives like 'Refer a Friend' and 'Connectors'.
* Formalising creative briefs and managing workflows for timely campaign delivery.
* Reporting on performance against KPIs, focusing on lead and sales quality.
We work together. Your team and the people you will work with...
You will be a versatile member of the Digital Growth Team, acting as a critical bridge between Digital, Creative, Brand, Marketing, and Product. You will also support the newly formed Strategic Partnerships Team and manage affiliate channels. Your goal is to ensure a unified messaging and brand identity across all platforms owned and supported by the Digital Team.
Qualifications
To be successful in this role, you’ll need:
* Extensive experience in digital marketing with a focus on brand-building objectives.
* A proven track record in lead generation and managing CRM/prospect databases.
* Strong experience in cross-functional collaboration, particularly with Creative and Brand teams.
* Familiarity with platforms including Google Ads, Meta Ads, and CRM tools.
* Experience supporting strategic partnerships or affiliate marketing programs.
* Exceptional communication skills to translate technical tactics into clear narratives for stakeholders.
Additional Information
So why pick UW?
We’ve got big ambitions so there’s going to be plenty of challenges. There are also a lot of benefits:
* An industry benchmarked salary. We’ll share it during your first conversation.
* Annual discretionary performance based, annual bonus scheme.
* Hybrid working, with 2 days in the office. (We’re definitely open to discussing flexible working arrangements)
* Holiday trading- buy & sell up to 5 days holiday each year
* Discount on our services and you get our coveted Cashback Card for free. You’ll also get access to 100s of rewards and discounts through Perkbox
* A matched contribution pension scheme and life assurance up to 4x your salary. You can also access free mortgage advice and a financial wellbeing tool.
* Save as You Earn scheme.
* Family-friendly policies, designed to help you and your family thrive.
* Flexible benefit choices such as Private health insurance, a free Virtual GP, Gym discounts and wellbeing apps.
* Electric Car salary sacrifice scheme through Tusker
* Belonging groups that help UW shape an even more inclusive future.
* A commitment to helping you develop your career journey through learning, coaching and new experiences
Apply here!
You’ve got this far… Hit apply - we can’t wait to hear from you! Worried you don’t hit all the criteria? We welcome applications from diverse and varied backgrounds so get your application in and let’s chat!
Claire Fennell will be your point of contact throughout the recruitment process.
Not sure you meet all the requirements? Let us decide! Research shows that women and members of other underrepresented groups tend not to apply for jobs if they think they may not meet every qualification, when in fact they often do.
We provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation. Please don’t be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered.
Please note, if you are successful and offered a role at UW, you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks, could lead to withdrawal of an offer of employment.