Role Purpose
To execute EC Charging’s UK sales plan by building and managing installer, and wholesaler sales channels, converting repeat revenue, and growing current customer base.
This is a player-manager role focused on delivery, not strategy decks.
Key Objectives
· Deliver KPI Sales Targets
· Build and activate UK installer partners
· Establish active wholesaler / reseller partnerships
· Create repeat monthly installer-led sales
Installer Network Growth (Primary Focus)
Recruit, onboard, and manage installers via LinkedIn, Facebook groups, and industry referrals
Implement the EC Charging Approved Installer process (training, certification, pricing)
Drive repeat orders from installers through margin clarity, fast support, and incentives, act as first commercial escalation point for installer questions and objections.
Direct Sales – Public & Commercial - Own direct engagement with:
CPOs deploying on-street AC + DC Chargers
Destination charging sites (hospitality, car parks, fleets)
Manage framework applications, pilots, and early deployments
Convert pilots into case studies and reference accounts
Wholesalers & Resellers
Secure initial regional wholesaler listings before national chains
Deliver branch visits, counter staff training, and wholesaler promotions
Build a roadmap toward national distribution in 2027
Sales Enablement & Execution - Work with marketing to ensure:
Installer pitch decks
UK case studies
Grant-readiness materials (ORCS / LEVI / OZEV)
Maintain a clean sales pipeline (target: 3× revenue coverage)
Forecast monthly unit sales and installer activity
After-Sales Alignment - Coordinate with operations on:
Warranty call-out process
Installer service coverage by region
Feedback loop from field issues into product improvements
What Success Looks Like After 12 Months
Installers actively sell EC Charging without being pushed
At least 2–3 strong UK case studies used in LA & CPO sales
Monthly unit sales driven primarily through installers
Required Experience
· + 3 years experience in EV charging Sales
· Proven experience selling through partners or installers
· Strong commercial judgement — understands margins and incentives
· Self-starter who can operate without a large support team
Desirable Experience
Knowledge of UK EV grants (OZEV, ORCS, LEVI)
Experience working with Installers and electrical wholesalers
Background in AC + DC charging hardware
IT & Systems Skills
· CRM Systems: Salesforce, HubSpot, Zoho CRM, or similar sales pipeline management tools
· Microsoft Office: Advanced Excel (forecasting, reporting), PowerPoint (sales presentations), Word
· Data & Sales Reporting: Sales forecasting, KPI tracking, and pipeline analysis
· LinkedIn Sales Navigator: Partner prospecting and installer recruitment
· Digital Collaboration Tools: Microsoft Teams, Zoom, Slack
· Project & Task Management: Trello, Asana, Monday.com or similar workflow platforms
Communication & Interpersonal Skills
· Strong stakeholder engagement with installers and wholesalers
· Confident presentation and public speaking skills
· Clear and persuasive commercial communication
· Relationship building and long-term partnership development
· Active listening and customer needs analysis
Personal & Professional Attributes
· Self-motivated and able to work independently in remote environments
· Commercially minded with strong business judgement
· Results-driven with a focus on achieving and exceeding sales targets
· Strategic problem solver with a proactive mindset
· Highly organised with strong time management skills
· Adaptable and comfortable working in fast-growing or evolving markets
· Resilient and confident when managing objections or negotiations
· Collaborative team player able to work cross-functionally with marketing, operations, and leadership
Leadership & Work Style
· Player-manager mindset with hands-on delivery approach
· Calm and effective under pressure
· Strong accountability and ownership of results
· Continuous improvement mindset
Base Salary:
£50,000 – £65,000 (depending on experience)
Performance Bonus:
£10,000 – £20,000 OTE
Tied to unit sales
Installer activation targets
Total On-Target Earnings:
£65,000 – £85,000
Additional:
Travel expenses covered
Flexible / remote-first working