Job Description
Business Development Manager
Contract Type: Permanent
Location: Birmingham (Hybrid – 3 days office / 2 days home)
Salary: £100,000 per annum
Car Allowance: £680 per month Car Lease Allowance OR £730 per month Car Cash Allowance
Pension: 5% employer contribution
Annual leave: 28 days annual leave (excluding public holidays)
Travel: Yes 20% travel to and from other sites around the midlands area and adhoc travel to Europe
Medical Cover: Family Medical Cover
*The ideal candidate for this role will have a background in the Automation or Warehouse sector*
About the Role
We are seeking a driven and commercially astute Business Development Manager (BDM) to play a pivotal role in identifying, developing, and transferring new business opportunities within the warehousing sector.
Working closely with Marketing and Sales, you will share market insights, generate high-quality leads, and help shape future growth. This is a strategic position focused on sustainable growth, brand elevation, and early engagement with senior customer stakeholders.
Key Responsibilities:
* Execute strategic business development initiatives within the warehousing sector
* Proactively identify new business opportunities and drive lead generation
* Develop and manage target account lists across designated verticals
* Prepare high-level ROM (Rough Order of Magnitude) estimates prior to formal Sales handover
* Build and maintain strong relationships with clients, partners, and consultants
* Engage senior decision-makers early to position the company’s value proposition
* Identify key stakeholders and assess their role in the buying process
* Ensure seamless handover of qualified leads to Sales and Sales Engineering
* Conduct market research and competitive analysis to inform business development strategy
* Identify market trends and translate insights into actionable growth plans
* Collaborate with Marketing and Sales to generate and qualify MQL and SQL leads
* Enhance brand awareness and drive interest in solutions
* Represent the company at trade shows, networking events, and industry forums
* Manage targeted lead generation campaigns and digital initiatives
* Design and optimise channel and vertical market structures
* Develop and implement integrator partner programmes
* Coach and mentor Business Development colleagues
* Promote continuous professional development through training and mentoring
Skills & Experience
* Strong commercial acumen, including ROI, payback period, and NPV analysis
* Proven experience building sales pipelines in complex B2B environments
* Ability to visit customer sites, identify opportunities, and engage senior leadership
* Excellent networking and relationship-building skills
* A strategic mindset with a long-term growth focus
* Self-motivation, proactivity, and a results-driven approach
* Strong organisational skills and the ability to manage multiple priorities
* Experience conducting market research and translating insights into strategy
* Knowledge of digital marketing and communications
* Experience owning demand generation via digital tools, email, and social media
* Ability to develop solution-focused campaigns to maximise engagement
* Understanding of digital optimisation across website, social media, and marketing technology
* Experience transitioning from traditional media to interactive digital communications