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Content & merchandising lead

Eastleigh (Hampshire)
B&Q
Merchandiser
Posted: 7 April
Offer description

What's the job?

1. Own the findability and performance of a key product category across websites and devices, driving sales through competitor benchmarking and continuous optimisation.
2. Deliver clear, accurate, customer‑first selling content that reflects the brand and maximises SEO impact.
3. Use digital insight tools to analyse category performance and improve customer journeys, driving conversion, AOV, get‑to‑product rate, facet usage and bounce reduction.
4. Create and govern copy rules for compelling, informative product titles and specifications.
5. Manage and optimise all digital selling content for your categories, prioritising activity to maximise revenue.
6. Act as the go‑to content expert for your category, leading on technical and product content queries.
7. Implement strategic onsite optimisation using CMS and eCommerce tools, improving search journeys, navigation, hierarchy and visual merchandising.
8. Deliver structured enrichment plans to enhance product data, imagery, video and vendor‑supplied content.
9. Own the quality and timeliness of product launches, including final QA sign‑off to ensure assets meet requirements.
10. Identify and resolve product content discrepancies to maintain accuracy and trust.
11. Report on key performance metrics, sharing insights and outcomes with the wider business.
12. Collaborate cross‑functionally to test, learn and scale onsite improvements as customer understanding evolves.

What we need:

13. E-commerce Experience: experience in an e-commerce environment, with a strong focus on product content, CMS management, and merchandising.
14. Analytical: Experience using analytical tools such as Google Analytics, Content Square
etc, with the ability to identify trends and translate them into actionable insights
15. Organisational & Project Management: A highly organised forward planner with excellent time management skills, capable of delivering with an uncompromising commitment to quality.
16. Communication: Able to build strong stakeholder relationships, tell compelling stories, and translate complex information for diverse audiences.
17. Self-Starter & Adaptability: A passionate self-starter who is decisive, able to move with speed, and continuously seeks feedback for personal and team improvement.
18. Technical Proficiency: Working knowledge of PIM systems, asset management and CMS

What's in it for me?

As well as a competitive salary, our benefits package includes:

19. Award-winning pension scheme
20. Bonus
21. ShareSave options
22. 6.6 weeks holiday
23. Payroll giving
24. Employee Assistance Programme
25. Shopping discounts
26. Colleague wellbeing benefits
…and much more.

Equality and Inclusion

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Home > Jobs > Retail jobs > Merchandiser jobs > Merchandiser jobs in Eastleigh (Hampshire) > CONTENT & MERCHANDISING LEAD

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