Head of Product Strategy – Direct-to-Consumer Marketing Business
London (Hybrid) | Full-Time | Strategic Leadership Role
About Us
We’re a dynamic, growth-focused direct-to-consumer marketing business, known for delivering exceptional customer experiences through innovative products and bold brand storytelling. Our teams are agile, collaborative, and obsessed with understanding what makes consumers tick.
The Role
As Head of Product Strategy, you’ll be responsible for defining and executing the strategic direction of our product offering. You’ll work cross-functionally with Marketing, Data, Creative, and Tech to identify market opportunities, shape product roadmaps, and ensure our products deliver both commercial impact and customer delight.
Are you a visionary product strategist with a passion for consumer-centric innovation? Do you thrive in fast-paced environments where data, creativity, and customer insight drive growth? We’re looking for a Head of Product Strategy to lead the charge in shaping the future of our DTC product portfolio.
Key Responsibilities
* Develop and own the long-term product strategy aligned with business goals and consumer trends
* Lead market and customer insight initiatives to inform product development and positioning
* Collaborate with cross-functional teams to translate strategy into actionable roadmaps
* Evaluate product performance and iterate based on data, feedback, and market shifts
* Champion innovation and experimentation across the product lifecycle
* Influence senior stakeholders and contribute to broader business strategy
* Shape go-to-market strategies and commercial models in collaboration with business leaders.
* Support pre-sales and account strategies as the product expert.
* Partner with Finance to build investment cases and ROI models, ensuring operational efficiency and cost-effectiveness.
What We’re Looking For
* Proven experience in product strategy within a DTC or consumer-focused business
* Proven experience (10+ years) in product leadership, ideally in Martech, Adtech, or SaaS companies
* Track record of building and scaling successful digital products in a startup or growth-stage environment
* Experience in defining product vision(s) and successful delivery of product roadmaps for B2B SaaS platforms / B2C solutions
* Strong commercial acumen and understanding of marketing-led product development
* Exceptional analytical and strategic thinking skills
* Experience working with data, customer insights, and market research
* Excellent communication and leadership skills
* Passion for consumer behaviour, brand, and innovation