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Brand manager

Burton Latimer
The Weetabix Food Company
Brand manager
Posted: 18 August
Offer description

We utilise our Preferred Agency Supplier Partners as and when we require additional support.

At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone. We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected.

We're always looking to connect with talented individuals who can help shape the future of our business.

Closing date: 24th August

Interview process: Teams followed by face-to-face at our site in Burton Latimer

Working pattern: Weetabix Wednesday, where everyone comes into the office for collaboration and meetings — it’s a must! While we operate a hybrid working pattern, we are committed to providing reasonable adjustments or flexibility where needed.

We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you.

We are looking for a passionate, determined, and commercially astute individual, who can marry big business thinking with an entrepreneurial can-do attitude!

The successful candidate will be an experienced Brand Manager responsible for leading the development and implementation of brand plans, including a 5-year strategic plan, to drive brand performance against budgeted P&L and brand health objectives.


About the Role

* Develop, communicate, and implement annual brand plans for your portfolio
* Challenge the business to develop innovative ways to meet brand objectives and deliver a world-class innovation strategy
* Manage all projects and brand initiatives including NPD, pack design changes, BTL, and ATL campaigns
* Manage your portfolio’s P&L to deliver quarterly profit goals, understanding key brand health metrics, and executing clear actions
* Collaborate with the commercial team to develop channel plans, driving opportunities and mitigating risks
* Monitor and control budgeted brand expenditure
* Act as the internal brand champion, driving internal PR and external retailer engagement
* Support the Head of Brand in developing the 1-5-year growth plan, defining the brand’s role within the wider Weetabix portfolio


The Ingredients

* Proven experience in Integrated Marketing Communication planning, including new product development, brand planning, and communication strategies
* Creativity, initiative, and successful project management skills
* Ability to evaluate data to inform decision-making
* Dynamic leadership that inspires results and fosters collaboration with agencies


Benefits

* Competitive salary & annual flexible benefits
* Annual bonus (10%)
* Double-matched pension scheme (up to 12%)
* 25 days annual leave, increasing with service
* Annual salary review
* Healthcare plan
* Discounted Weetabix products
* Continued personal development investment
* Flexible work opportunities
* Enhanced maternity/paternity/adoption leave
* Additional leave for fertility and neonatal care
* Working parents support group
* Fully stocked kitchens with products

For more information about life at Weetabix, visit our careers page.

Please note: We do not advertise fixed salary ranges; roles are benchmarked based on skills and experience. We are unable to sponsor candidates for this position.

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