Digital Marketing Manager - Paid Media Manager (in-house)
Location: Haywards Heath, East Sussex
Office based (not hybrid or WFH)
We are looking for a Digital Marketer skilled in Paid Media, from either agency side or a delivery focused, in-house Paid Media background to join our client's marketing team. They have several consumer brands that sell both in-store and online, with hundreds of product lines in each brand. All Paid Media, including PPC, Paid Social, and Shopping Ads, will be managed in-house.
You will be supported by their PPC Executive who assists with campaign management.
For this Paid Media Manager job, you should have:
* Proven skills and advanced knowledge of all forms of Paid Media, including PPC, Paid Social, Shopping ads, Display, and Paid Search.
* Hands-on (not through an agency) management of multi-million pound budgets.
* At least 5 years’ experience in either agency or in-house for a brand managing PPC and Paid media.
* Strong eCommerce skills and background for UK and International audiences.
* Advanced knowledge and experience of all Google ad programs, especially Google Analytics.
* Skills in people management and mentoring.
Responsibilities for this Paid Media Manager job include:
* Create, deliver and manage the strategy, campaign plans, and reporting on all Paid Media and Performance Marketing.
* Manage all company brands across all paid media channels, ensuring CPA and ROAS targets are met.
* Deliver Digital Marketing elements of the Customer acquisition and CRM strategy.
* Manage the budget setting for digital expenditure, tracking, and forecasting.
* Manage and optimise product feeds for Shopping and Paid Social Ads.
* Work with wider marketing, SEO, and eCommerce teams to ensure optimised customer journeys and conversions.
* Provide accurate, timely, and insightful Reporting and Analysis on performance across Digital Marketing Channels.
Benefits include:
* Free breakfast/snacks
* Free gym membership
* Pension
* Free parking
* Many more…
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Analyst, Advertising, and Marketing
Industries: Retail Apparel and Fashion, Retail, and Wellness and Fitness Services
#J-18808-Ljbffr