Overview
Digital Marketing & Social Media Manager – VanStar Knottingley, United Kingdom. Based at VanStar Wakefield (Brotherton). Reports to the Digital Content Manager. Salary benefits include £20,000 and a company car.
Company overview: VanStar is the UK’s largest retailer of used vans and commercial vehicles, with over 20 years of experience. With branches in Leeds and Wakefield, we offer a wide choice of over 700 carefully inspected vans. We are proud of our industry-leading standards and have earned multiple national awards for vehicle quality and customer service. We are undergoing growth for 2025–26 and are expanding the team to support increased demand for high-quality digital marketing content.
Role Overview
Are you passionate about videography, social media, photography, digital marketing, and paid social advertising? If you have a strong track record in these areas, this role could be the perfect next step in your career. You will join our media team at VanStar Wakefield.
This role suits a candidate with 5+ years of experience in digital marketing, social media, videography content, photography and paid social advertising. You will:
* Photograph and overlay our vehicles,
* Create engaging video content highlighting our vehicle offering,
* Capture on-brand social media content and optimise paid social ads with a focus on performance, lead generation and follower growth,
* Contribute to development and execution of wider marketing strategies (direct marketing, outreach initiatives, radio advertising and LinkedIn campaigns),
* Collaborate with the Digital Content Manager to enhance performance across video, social media and paid advertising.
Working in a fast-paced, collaborative environment offers opportunities to expand your skills and career development.
Responsibilities
Day-to-day responsibilities include the activities described above within the role overview, plus ongoing collaboration to refine digital output to align with strategic objectives and drive brand visibility and growth.
Must-Have Experience
* Videography & Editing – shoot, edit and share high-quality video content
* Social Media – grow accounts, optimise content and stay ahead of trends
* Photography – capture compelling web and social content
* Software Proficiency – Adobe Creative Suite, especially Premiere Pro; colour grading and exporting video
* Ads Manager Pro – run paid campaigns via Meta Ads Manager; set up, optimise and report
* Marketing Strategies – develop and deliver outreach campaigns with measurable results
* Full UK driving license – valid license required
Desirable experience includes automotive sector familiarity, Panasonic Lumix expertise, a passion for vehicles, vehicle handling experience with vans, and camera gimbals experience (e.g., DJI Ronin).
Qualifications
A degree or certification in a related field is desirable but not essential.
What We Offer
* Company car
* 20 days annual leave + bank holidays
Interview Process
First-stage telephone interview to discuss experience and suitability, followed by a second-stage face-to-face interview. Depending on the strength of applications, a third stage may be required.
Website: https://www.vanstar.co.uk/
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