Area Sales Manager - Garden Retail
£DOE
East Anglia
Passionate about garden retail?
Enjoy building relationships with garden centres and driving sales on patch? Ready to take ownership of a well-established territory and grow it further?
What Will You Be Doing?
You'll manage an established portfolio of garden centre customers while developing new business across East Anglia. Your goal is to grow sales and market share through strong relationships, in-store execution, and proactive territory management.
Key Responsibilities
* Build and maintain strong relationships with independent garden centres and regional groups
* Manage your own diary, planning effective customer visits across your territory
* Identify and win new business opportunities within your region
* Negotiate product ranges, promotions, and in-store positioning
* Support customers with product knowledge and seasonal activity
* Deliver strong merchandising standards and drive sell-out in store
* Work closely with internal teams to ensure smooth order fulfilment and customer service
* Monitor competitor activity and feed back market insights
Qualifications
* Experience selling into the garden centre / garden retail channel
* Strong relationships with buyers and store managers in your region
* A proactive, commercially driven mindset
* Strong organisation and ability to manage your own territory
* Confident communication and negotiation skills
* Full UK driving licence and willingness to travel}
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