Job Description John Crane is accelerating its ambition for sensor-enabled, data-driven services across its mechanical product portfolio. This role takes end-to-end ownership of that ambition for the relevant product line, acting as the accountable leader for strategy, roadmap, commercial performance and lifecycle outcomes – creating a coherent and commercially viable business line. The Director of Digital-Enabled Product operates as the de facto general manager of a digital-enabled product line – with virtual P&L responsibility, ownership of strategic partners and matrix leadership across product, technology, commercial, service and manufacturing teams globally. Purpose of the Role To define, shape and deliver a commercially viable digital-enabled product strategy across the full lifecycle – from proposition and roadmap through go-to-market, customer adoption, data insight and service performance. The role exists to ensure that digital capability translates into measurable customer value and sustainable commercial outcomes. Specifically, the Director will: Define a clear, outcome-led product and commercial strategy grounded in explicit customer needs and use cases. Convert existing investment and installed base into tangible value and learning. Establish and deliver a roadmap that balances near-term performance with long-term differentiation. Integrate digital capability seamlessly into the broader mechanical product strategy and customer offer. Key Responsibilities Drive End-to-End Product Ownership Own the strategic positioning, commercial intent and roadmap for the digital-enabled product line. Define and deliver a multi-year capability plan across platform, analytics, hardware integration and service layers, ensuring alignment with mechanical product strategy and customer commitments. Lead Commercial Strategy and Virtual P&L Performance Act as the accountable owner of a virtual P&L, shaping pricing, packaging and value propositions to drive adoption, revenue growth and margin performance. Ensure that product decisions are grounded in product-market fit and that digital capability translates into measurable commercial and operational outcomes. Shape Market Insight and Competitive Positioning Develop a deep understanding of global market dynamics, competitor moves and innovation cycles. Make deliberate choices about where differentiation is driven by product capability, service model or brand positioning, balancing long industry cycles with a forward-looking, proactive market stance. Unlock Installed Base and Data Value Assess and maximise value from the existing installed base and current digital platforms. Ensure operational data and customer insight are systematically captured and used to inform roadmap decisions. Leverage predictive analytics and reliability data to drive both customer value (uptime, maintenance optimisation, risk reduction) and cross-customer learning. Integrate Go-to-Market and Lifecycle Delivery Align sales, marketing, service, manufacturing and OEM stakeholders around a coherent go-to-market model. Embed digital capability across the full customer lifecycle – discovery, sale, onboarding, commissioning, service and renewal – ensuring execution matches strategic intent. Own Strategic Partner Relationships Lead and govern key digital, platform and sensor partnerships. Define clear accountabilities, performance expectations and knowledge retention mechanisms, ensuring partner capability strengthens rather than dilutes John Crane’s strategic ownership. Build Capability and Lead Change Design and grow a focused, high-impact team to support product, analytics and commercial integration. Operate through a blend of direct leadership and matrix influence. Raise digital awareness and maturity through delivery, results and collaborative engagement, challenging inertia constructively while maintaining organisational alignment.