Job Description
Lead Marketing Analyst
Location: Remote (UK-based)
Salary: Up to £100,000
Please note, you must be a resident in the UK and have full right to work.
The Company
A global digital entertainment business with millions of active users worldwide. Known for creating immersive experiences and building strong communities, the company continues to invest heavily in data-driven marketing. You'll be joining a dedicated Analytics, Data Science & Engineering hub that shapes strategy across marketing, customer lifecycle, and product.
The Role
This is a senior role leading marketing analytics for a fast-scaling consumer brand. You'll be the central expert on campaign measurement, attribution, and optimisation, guiding spend and targeting decisions across multiple channels. Alongside delivering hands-on analysis, you'll mentor a small team, partner with senior stakeholders, and ensure best practice in data-driven marketing decisions.
Key Responsibilities
1. Lead and mentor a small marketing analytics team, setting best practices and ways of working.
2. Own full-funnel, cross-channel analysis covering acquisition, engagement, and retention.
3. Improve campaign performance measurement through attribution modelling, incrementali...