Head of Marketing and Commercial Development
We are currently seeking a talented and motivated individual to join our team as Head of Marketing. You will support our fight against animals suffering by ensuring our brand, storytelling and campaigns inspire, excite and motivate the people of Scotland to think and act differently.
You will use your expertise to shape and evolve our brand, building and developing a high-performing team, and getting the very best from agency partners. You will work closely with fundraising, communications and operations to turn attention into action, driving fresh thinking and meaningful change.
Key responsibilities of the role:
* OWN THE BRAND – You will be responsible for shaping, steering and protecting one of the best known and loved charity brands in Scotland. You will obsess about ensuring the brand is a brilliant platform for taking their charity purpose to market.
* CAMPAIGNS AND AGENCIES – Your marketing strategy will translate into high‑profile, big‑budget campaigns against agreed strategic aims. You will lead on selecting, managing and bringing the best out of their agency partners.
* STORY GENERATION – You will foster a culture and a process for shining a light on everyday moments of brilliance and ensuring they are given exposure to the outside world.
* TEAM AND BUDGET – You will manage and develop your team, and work across teams such as Communication, to ensure paid, earned social, owned and user‑generated messaging is aligned and amplifies each other against agreed budgets and timescales. You will lead on ensuring the charity’s website and digital channels become the primary way for communication engagement, driving data capture and ongoing permission‑based marketing.
* WIDER IMPACT – You will help drive a customer‑centric mindset, supported by effective marketing materials, to everything they do including how they maximise animal adoptions so an animal can find a home.
Key skills and experience required:
* Experience as a senior marketing professional, preferably a former Head of Function with demonstrable charity experience.
* Experience writing a strategy, agency briefs, developing design and production processes and making everything clear and simple for colleagues.
* Ability to demonstrate how to develop audience frameworks and align compelling content and campaigns to these defined target markets.
Salary: £54,017 - £60,168 depending on experience.
#J-18808-Ljbffr