Area Sales Manager –Hertfordshire & surrounding areas (Field Sales)
Hertford, United Kingdom | Posted on 02/02/2026
Area Sales Manager – New Business (Field Sales)
Location: Hertfordshire & surrounding areas (Field-based)
About CreatePay
CreatePay is a fast-growing provider of payment solutions, helping small to medium-sized UK businesses take payments more efficiently. We’re expanding our field sales team and are looking for driven new‑business hunters who want high earnings, clear progression, and full ownership of their territory.
The Role – This Is a Hunter Role
This is a 100% field‑based, new‑business sales role.
It is not a home‑working or account‑management position.
As an Area Sales Manager, you’ll be responsible for winning new B2B customers across your territory through a mix of self‑generated prospecting and pre‑booked appointments. You’ll be out in the field meeting business owners face‑to‑face, pitching CreatePay’s solutions, and closing deals.
If you enjoy being on the road, thrive on targets, and are motivated by commission, this role will suit you perfectly.
Key Responsibilities
Proactively identify, target, and win new B2B customers within your territory
Self‑generate leads through cold calling, door‑to‑door prospecting, and local business engagement
Attend a combination of self‑generated and pre‑booked appointments
Conduct face‑to‑face sales meetings with business owners and decision‑makers
Present and sell CreatePay’s payment solutions, tailoring proposals to customer needs
Confidently handle objections and close deals in the field
Build a strong pipeline of new business opportunities
Consistently meet and exceed monthly sales targets
Accurately manage activity, pipeline, and performance against agreed KPIs
What Success Looks Like
Consistent achievement (and over‑achievement) of monthly and quarterly targets
High levels of self‑generated new business
Strong conversion rates from appointments to live, transacting customers
Growing territory revenue and personal earnings month‑on‑month
Experience
Proven success in B2B field sales
Demonstrable track record of self‑generating leads and closing new business
Experience working in a target‑driven, high‑activity sales environment
Skills & Attributes
True hunter mentality – motivated by winning new business
Resilient, driven, and comfortable with rejection
Confident, professional communicator who builds rapport quickly
Highly organised and able to manage your own diary in the field
Comfortable working independently without constant supervision
Full UK driving licence and willingness to travel daily within your territory
(Experience in payments or financial services is desirable but not essential — full training provided.)
What’s in It for You
£5,000 company car allowance + fuel card
Uncapped commission with realistic £80,000+ OTE
25 days holiday + bank holidays
Regular sales incentives, including overseas trips
Free gym passes
Free access to CreatePay Rewards
Why Join CreatePay?
We’re building a high‑performance sales culture where results are rewarded. You’ll have the freedom to run your patch, the support to succeed, and the earning potential to match your ambition. If you’re a genuine new‑business salesperson who wants to be out in the field closing deals — we want to hear from you.
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