The company
At Fora, we’re fueled by a desire to enhance the way people work. We’re here for the progressives, the forward thinkers, the status quo‑challengers, the creators and the innovators. With signature hospitality, a likeminded community of members and a re‑energising wellness experience, Fora takes the grind out of daily work‑life, so members can focus on what’s important – working productively, healthily and happily.
Our journey began over 20 years ago, when we opened our first location on London’s City Road. Since then, our collection has grown to over 60 distinctive workspaces across London, the UK and Germany, totaling 3.2 million sq ft of real estate. Over the last two decades we have welcomed approximately 300,000 members through our doors, with over 30,000 members today, and boast market‑leading retention rates.
As a trusted workspace provider for teams of all sizes, from established brands to new ventures, our uniquely designed, flexible office spaces come with a range of exceptional on‑site amenities and a dedicated Member Experience team to take care of all the day‑to‑day details. Ocado, The British Fashion Council and Pangaia are just some of the businesses who call a Fora workspace home.
Fora is London’s leading provider of flexible offices. All our design‑led spaces are open and supported by our dedicated front‑of‑house teams, five days per week. We pride ourselves on being a highly collaborative team, with our best work happening in‑person, at our Fitzrovia‑based headquarters.
Fora is part of The Office Group, backed by Blackstone and Brockton Capital. We have ambitious plans to expand our collection of workspaces in the future, pioneering industry change through our conscious design and construction practices, and creating workspaces that empower our members to work in their own unique way.
The role
As the Technical Product Owner, you will lead the strategic development, administration, and optimisation of FORA’s Salesforce ecosystem, ensuring it empowers our commercial teams to deliver exceptional performance.
You will manage a team of Salesforce and Nexudus professionals, collaborate cross‑department to drive innovation, automation, and integration.
You will own Salesforce, Pardot, CPQ, Docusign, Nexudus, OfficeR&D and JustOn along with other core services, and ensure seamless integrations with other core enterprise systems, such as ERP (SAP), ITSM/ESM (Freshservice) etc.
You will also play a pivotal role in exploring and implementing AI‑driven solutions to enhance sales operations and customer engagement.
You will lead the stakeholder management and work closely with the Sales and Commercial teams.
Key responsibilities
* Own the Salesforce platform roadmap for sales and commercial operations, aligning with business goals and stakeholder needs.
* Lead and mentor a team of Salesforce administrators and developers and Nexudus support specialists fostering a culture of excellence and continuous improvement.
* Manage the configuration, development, and integration of Salesforce with key systems including:
o Pardot for marketing automation
o CPQ for quote‑to‑cash processes
o Docusign for digital agreements
o SAP for financial and operational data
o JustOn for billing
o Nexudus for workspace management
o Freshservice for ITSM/ESM and service desk operations
* Champion automation and AI initiatives to streamline workflows, improve data quality, and enhance user experience.
* Build and maintain relationships with key stakeholders to understand customer needs and develop strategies.
* Collaborate with Sales, Marketing, Finance, and IT teams to gather requirements, prioritise features, and deliver scalable solutions.
* Ensure platform governance, data integrity, and compliance with internal policies and external regulations.
* Monitor platform performance, user adoption, and ROI, providing regular reporting and insights to leadership.
* Provide career development guidance and mentorship to junior developers and team members.
* Ensure adherence to Salesforce best practices and coding standards.
* Serve as the escalation point for technical issues related to Salesforce applications.
* Stay updated with the latest Salesforce features and technologies.
* Manage integration with third‑party applications and services.
* Own technical documentation and training materials.
* Own the relationship with vendors including third‑party resource partners.
Qualifications
* Proven experience as a Salesforce Product Owner or similar role in a fast‑paced, multi‑system environment.
* Deep understanding of Salesforce Sales Cloud, Pardot, CPQ, and DocuSign.
* Experience integrating Salesforce with ERP (preferably SAP), workspace platforms (e.g., Nexudus), and ITSM tools (e.g., Freshservice).
* Strong background in leading cross‑functional teams and managing complex technical projects.
* Familiarity with AI tools, automation platforms, and emerging technologies relevant to sales and CRM.
* Experience in stakeholder management and translating business needs into technical solutions.
* Experience in real estate or flexible workspace provider.
* Bachelor’s degree in Computer Science, Business Information Systems, or a related field (or equivalent experience).
* Salesforce certifications (e.g., Salesforce Administrator, Platform App Builder, Sales Cloud Consultant) highly desirable.
* Agile/Scrum certification or experience working in Agile environments preferred.
Benefits
* Hybrid working – 4 days in the office
* Flexible working hours
* 28 days annual leave
* Birthday off
* 2 weeks work from anywhere
* Annual leave purchase scheme
* Healthshield
* Study support
* 5% Pension scheme
* Life Assurance
* Discounted Gym membership
* Season Ticket Loan
* Cycle to Work Scheme
* 25% Discount at Fora Cafes
* Discounted event spaces
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