To support our vision, we are bringing together our digital capabilities into one team within marketing & digital. We are currently recruiting a Marketing Transformation Senior Manager to implement the technology and process changes into the Marketing & Digital (M&D) function within Marketing, Fundraising & Engagement (MFE). This role involves working with the Head of Marketing Transformation, the Head of Digital (MFE), and the Head of Martech to ensure capabilities are integrated and embraced by staff.
This is an essential role where you will lead change delivery, support early piloting of initiatives, and help evolve the department setup for maximum benefits and learning.
What will I be doing?
1. Support building and managing the interim tech-enabled change roadmap for the M&D function during the setup phase.
2. Identify opportunities to improve marketing outputs, culture, and ways of working, focusing on digital, automated, and personalized marketing.
3. Document and manage new ways of working across M&D to support ongoing change over the next 3 years, including establishing early piloting processes.
4. Identify stakeholders and ensure effective engagement and collaboration throughout the project.
5. Manage escalations to ensure decisions are made by appropriate representatives, considering risks, costs, benefits, and options.
6. Collaborate with the Personalisation 1 Project Manager to plan resource needs, governance, and structure, adapting as the project progresses from design to delivery and post go-live.
7. Work with business change managers and internal comms partners to incorporate programme updates into the internal communication plan.
8. Ensure supporter insights and experience are prioritized in all projects and activities.
Qualifications and skills:
* Strategic thinker with experience translating strategy into operational planning and delivery.
* Understanding of supporter journeys and customer experience practices.
* Ability to build relationships and influence stakeholders at all levels.
* Action-oriented with initiative, prioritization, and delivery skills.
* Proactive, resilient, and solutions-driven approach to challenges.
Our organization values:
* Bold: Act with ambition, courage, and determination.
* Credible: Act with rigor and professionalism.
We seek individuals who embody these values to help us in our mission to beat cancer.
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