Who are we?
At Finastra, we are a dynamic global provider of open finance software solutions, dedicated to expanding access to financial services. Our innovative applications span Lending, Payments, Treasury and Capital Markets, and Universal Banking. Proudly serving over 8,000 customers, including 45 of the world's top 50 banks, we aim to boost financial inclusion for all. Join us and be part of a vibrant company that embraces diverse perspectives, and is committed to doing well by doing good.
Role Overview
The Head of Product Marketing – Payments will define and execute the global marketing strategy for Finastra's Payments solutions. This role leads a team to deliver product marketing, sales enablement, and campaign execution aligned with business objectives and revenue goals. It requires strategic leadership, cross-functional collaboration, and the ability to drive thought leadership and market positioning.
Key Responsibilities
Strategic Leadership
* Define and deliver global marketing strategy for Payments across regions and segments.
* Represent Payments in cross-BU marketing initiatives and ensure alignment with corporate objectives.
* Influence positioning, messaging, and differentiation for all Payments offerings.
* Ability to manage budgets and deliver measurable results. knowledge / expertise around payments domain, preferably payment hubs and/or financial messaging solutions.
Product Marketing & Sales Enablement
* Develop and execute end-to-end GTM plans for launches, messaging, and positioning.
* Train Sales and other Payments teams on product positioning and value propositions.
* Create and maintain sales enablement tools (playbooks, pitch decks, competitive battlecards) and ensure accessibility (Highspot).
* Oversee global campaign execution across digital and paid channels, including performance tracking and lead handover to SDRs.
Thought Leadership & Analyst Relations
* Drive global thought leadership initiatives.
* Lead analyst engagement for market positioning, Magic Quadrant, and RFI responses.
* Collaborate with PR for media coverage and brand amplification; secure representation at industry events and webinars.
* Leverage insights to optimize messaging and positioning; identify award opportunities to enhance visibility.
Digital Marketing & Innovation
* Drive integrated campaign topics and messaging across digital channels to generate pipeline.
* Champion adoption of AI-driven marketing tools and explore new engagement channels.
* Stay ahead of emerging trends in payments and fintech product marketing.
Skills & Experience
* Proven experience in product marketing leadership within Payments or FinTech.
* Expertise in GTM strategy, campaign execution, and sales enablement.
* Strong communication, stakeholder management, and leadership skills.
* Knowledge / expertise around payments domain, preferably payment hubs and/or financial messaging solutions.
We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we uphold:
· Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.
· Well-being: Access Confidential one-on-one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work.
· Medical, life & disability insurance, retirement plan, lifestyle and other benefits*
· ESG: Benefit from paid time off for volunteering and donation matching.
· DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In,, ,, ).
· Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.
· Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.
*Specific benefits may vary by location.
At Finastra, each individual is unique, bringing their own ideas, thoughts, cultural beliefs, backgrounds, and experiences together. We learn from one another, embrace and celebrate our differences, and create an environment where everyone feels safe to be themselves.
Be unique, be exceptional, and help us make a difference at Finastra