Senior Adaptive Designer - Packaging
Location: Berkhamsted - 3 days office, 2 home
Salary: DOE
Company: Our client is at the forefront of creativity to transform brands and connect with consumers in meaningful ways.
As part of their team, you will have the opportunity to lead high-profile projects, influence the future of packaging design, and work alongside a talented group of designers, creative adaptive artworkers and client service professionals.
This role combines the soul of a designer with the brain of an artworker - taking creative intent and rolling it out across multiple packaging types and print processes. The Senior Adaptive Designer ensures consistency, accuracy, and commercial awareness while creating the foundations that allow the wider team to deliver design intent at scale. The role also involves mentoring others, supporting the Delivery Manager & Design Director, and driving efficiency improvements across adaptive workflows.
Responsibilities
* Create the foundations of adaptive rollout so the wider team can implement design intent effectively
* Demonstrate strong understanding of brands, client expectations, and commercial realities
* Lead on range reviews, guidelines, and cheat sheets to establish clear adaptive standards
* Challenge briefs constructively and propose adaptive solutions where needed
* Take design intent and adapt it across multiple pack formats, ranges, and print processes
* Ensure consistency, attention to detail and accuracy across all adaptive outputs
* Assist with design and brand queries, providing clear solutions and alternative when required
* Prepare client presentation decks where required
* Roll out brand changes and update guidelines to reflect new requirements
* Take the lead on adaptive functions, providing support to the wider team and clients
* Support and mentor team members to build technical and adaptive capability
* Work closely with the Design Director to align adaptive delivery with creative vision
* Stay current with packaging, print processes, and adaptive best practices
* Be an active team player and contribute to team meeting discussions to help inspire the design team
Qualifications
* Proven experience in adaptive design/artwork within packaging and branding
* Strong knowledge of packaging formats, print processes, and technical production requirements
* Ability to take design intent and adapt it consistently across multiple SKUs and Formats
* Ensure high standards of typography and visualisation
* Experience producing and maintaining brand guidelines, range reviews, and cheat sheets
* Strong commercial awareness, balancing creativity with efficiency
* Excellent problem-solving skills, able to challenge briefs and propose workable alternatives
* Confident in preparing client-facing presentation decks when needed
* Strong communicator, able to inspire and explain adaptive rationale to clients and colleagues
* Experience in mentoring and supporting other team members
* Organised, deadline-focused, and able to manage complex adaptive projects
* Awareness of evolving adaptive technologies, workflows, and best practices
#J-18808-Ljbffr