Job Description
We are looking for a Senior Marketing Manager for Beauty who can elevate and drive the category across the group, with a focus on our FRASERS and FLANNELS fascias. Building out 360 in-store and online partnerships with our beauty brands, the Senior Marketing Manager will deliver market-leading campaigns, reporting into the Group Head of Marketing – Luxury & Premium, and working closely with the Beauty Commercial team.
This opportunity would suit an entrepreneurial marketeer looking to develop their marketing skills in a fast-paced, agile culture. At Frasers Group you will lead, have autonomy and make a personal difference from the day you step in the business.
Working with the Group Head of Marketing – Luxury and Premium and Head of Beauty, alongside key commercial stakeholders, this opportunity is for a fearless leader to drive the Beauty category and marketing.
You will have the scope to shape marketing campaigns, both for our fascias as well as our brand partners, devise strategies as to how brands show up across FLANNELS’ and FRASERS’ touchpoints using your marketing and industry expertise and with that in mind, create and implement exciting offline & online marketing plans that speak to our customers.
As a key figure within the marketing team, you will be the category guardian for Beauty and how it shows up across channels, and your work will inspire the wider marketing and commercial teams.
As part of this role, you will be a key contact for our beauty brand partners across the group (FRASERS and FLANNELS), working with them to create commercially successful marketing campaigns which meet both ours and the brand’s objectives. You will lead supplier funding negotiations and measure the success of all campaigns based on pre-agreed commercial and marketing KPIs, implementing learnings for future campaigns to ensure the category is always developing.
Key responsibilities include:
* Delivering the Marketing strategy and objectives for the Beauty division to drive brand and commercial growth.
* Overseeing and driving the seasonal marketing calendars for FLANNELS and FRASERS, ensuring all channel teams have the assets, information, and guidelines to deliver effective campaigns across their respective channels. Initiating ideas to implement to ensure we deliver exciting and engaging moments for our Beauty customers.
* Partnering with commercial teams to act as the conduit between Marketing and Commercial. You will attend key appointments with strategic brand partners to maintain and grow relationships, understand the brand’s calendars, opportunities and launches, and to ensure clear integration of campaigns into our calendars and on-point execution across channels.
* Managing all brand partner marketing relationships and supplier funding negotiations, working to an annual target. Ensuring brand buy-in and associated investment into each campaign by proactively pitching to brand partners and identifying commercial opportunities. You will prepare all necessary presentations for brand pitches.
* Partnering and working cross-functionally with key channels such as Commercial, Social, Retail, PR/Talent, Campaign & Content and E-Commerce etc to ensure alignment and seamless implementation of marketing campaigns and messaging.
* Managing the category marketing budget including funding from brand partners.
* Working closely with our Retail teams to ensure all physical touchpoints are filled at key calendar moments with compelling activations and takeovers to surprise and delight our Beauty customers.
* Using data and analytics to review, report and assess performance of all campaigns. Ensure all campaigns are delivered and reported on in a timely manner, on budget and that all key learnings are shared with key stakeholders in the business and brand partners where necessary.
* Dissecting the Beauty and competitor landscape to identify opportunities and trends in the market for Frasers Group to maximise upon.
* Ad hoc support outside of Beauty across luxury and premium facias, FRASERS and FLANNELS working with category managers to drive successful activations.
Qualifications
* Extensive marketing experience gained within the Beauty sector.
* To be culturally aware and have a knowledge of what’s going on within the macro environment. With that, you will have an unrivalled love of Beauty brand and products.
* To hold strong relationships with Beauty brands across the industry.
* Excellent online & offline marketing expertise.
* A degree is preferable but not essential. We are looking for solid experience in the industry and experience of creating and implementing strategic plans with creative flair.
* To be a natural leader with the ability to inspire and to always bring the team with you.
* Strong communication and people skills.
* Experience managing teams and budgets.
* Flexibility and enthusiasm, with the ability to work under pressure and sometimes to tight timelines, always maintaining a professional attitude.
* Have exceptional organisational and prioritisation skills, showing remarkable attention to detail whilst also being results-driven.
* Excellent English written and verbal skills.
* You must be open to travel (where required).
* Valid working rights for the UK.
Additional Information
Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.