Email Marketing Executive
Department: Digital
Employment Type: Full Time
Location: Coventry - Digital Lounge
Reporting To: Online Channel Director
Compensation: GBP 35,000 / year
Description
We are looking to recruit a Email Marketing Executive to join our Digital team based in Coventry.
What's the opportunity?
The Email Marketing Executive is responsible for managing end-to-end campaign delivery of promotional, content and transactional journeys. You'll be leveraging our enterprise-level marketing and automation platform, MAPP, to implement and improve Omnichannel experiences through continuous analysis and optimisation
This is a hands-on role for someone who is experienced in data-driven marketing, loves testing and improving customer journeys, and has a creative eye for delivering engaging, on-brand content that drives measurable results. It is a pivotal and cross-functional role working with teams around the business to help solve problems and improve our relationship with customers through direct communication channels.
What does the role involve?
* Plan, build, and deploy targeted email and CRM campaigns using MAPP
* Manage complex customer journeys and automation workflows, ensuring timely and relevant communications
* Collaborate with creative, digital, and analytics teams to ensure consistent and personalised customer experiences
* Conduct regular performance analysis and produce insightful reporting on engagement, conversion, and ROI
* Implement A/B testing and continuous optimisation initiatives to improve campaign outcomes
* Use customer and behavioural data to enhance segmentation, lifecycle marketing, and retention strategies
* Support the development of new CRM initiatives that drive conversion, NPS and long-term value through loyalty
Who are we looking for?
* Proven experience in email marketing or CRM campaign management
* Hands-on experience using MAPP or another marketing automation platform (e.g. Salesforce, Adobe, Braze, Emarsys)
* Strong understanding of CRM data structures, segmentation, and omnichannel journeys
* Confident analysing data and reporting on campaign performance
* Excellent attention to detail and organisational skills
* Ability to manage multiple projects and deadlines
* Creative thinker with a test-and-learn mindset
* Experience with ecommerce or retail marketing
* Understanding of customer lifecycle strategies
* Basic HTML/CSS skills for email editing
* Familiarity with Google Analytics, Power BI, or similar analytics tools
What's in it for you?
* 33 days holidays including bank holidays
* Employee benefits platform - access to 100s of high street discounts and more - holiday discounts, gym discounts, cinema discounts, e-vouchers, cashback and more
* Colleague Discount
* Career progression
* Enhanced Maternity, Paternity and Adoption Leave
* Access to our dedicated Employee Assistance Programme - to give you free access to advice and information on a range of topics
* Virtual GP - Access to a GP service 24/7
* Salary finance scheme
* Pension Scheme
* Death in Service
* Life assurance