Marketing Manager - Digital Growth & Product Strategy
We're looking for a results‑driven Marketing Manager to lead and execute marketing strategies across our product portfolio. This role is perfect for an experienced marketer from the eCommerce or fintech sector who thrives in a fast‑paced, data‑led environment and loves turning insights into growth.
What You’ll Do
* Drive marketing and sales strategy: Develop and execute go‑to‑market plans across multiple product lines‑covering pricing, promotions, customer acquisition, retention, and distribution channels.
* Lead performance‑based campaigns: Partner with sales and product teams to plan, test, and optimize digital marketing campaigns that drive measurable ROI.
* Shape pricing and profitability: Support the development of pricing structures and promotional strategies to maximize conversion and margin performance.
* Champion new product launches: Manage cross‑functional launch plans—ensuring alignment between marketing, sales, and product teams for seamless rollouts.
* Data & insights: Consolidate campaign analytics, website metrics, and performance reports to identify trends and growth opportunities.
* Budget ownership: Track, forecast, and reconcile marketing budgets to ensure efficient allocation and spend optimization.
* Brand storytelling & content: Oversee advertising, PR, and web presence—creating engaging content that builds trust and brand authority.
* Market intelligence: Lead research projects to uncover customer insights, competitive trends, and new growth opportunities.
* Community & partnerships: Manage sponsorships, promotional collaborations, and targeted campaigns that expand brand visibility.
Who You Are
* Strategic marketer with 4+ years of experience in eCommerce, fintech, or digital‑first industries.
* Comfortable working with analytics tools (Google Analytics, Meta Ads Manager, CRM systems, etc.) and turning data into action.
* Experienced in digital acquisition, retention marketing, and life cycle campaigns.
* Collaborative, proactive, and excited by the challenge of scaling products in competitive markets.
You must possess excellent communication skills/be eligible to work in the UK and undergo extensive credit checks for this position.
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