Job Description
at wagamama, we’re an eating house for the soul. with over 165 uk restaurants and growing, our purpose is to nourish the world from bowl to soul. inspired by fast-paced, japanese ramen bars since 1992. a celebration of asian food brought wagamama to life
we’re looking for a crm manager to join us on our continuous journey of true nourishment
purpose
to develop and execute the wagamama crm plans & campaigns in a way that is genuinely impactful and personalised in order to continuously grow customer engagement and in turn deliver 1% incremental LFL growth year in year out. it is your mission to constantly build the value of our customer database through effective crm and data management. you’ll need to combine strategic thinking with a passion for understanding customers and a hunger for executing with excellence, plus blend some technical know-how.
key accountabilities
crm strategy development
shape and deliver the crm strategy and plans, with a focus on footfall driving and maximising the commercial value of our guest database
campaign ownership
lead the development and execution of the annual crm calendar, with segmented, personalised and insight- led campaigns across email, push, app inbox, Wha...