Job Description
Content Designer - NHSInside IR35 - £400 - £425 p/dHybrid - Twice a month into Leeds
We are seeking a Content Designer to support the delivery of user-centred digital services across a major healthcare programme. Working within multidisciplinary teams, you will design, create, and optimise content that enables patients, clinicians, and operational staff to easily understand and interact with NHS digital services.
This role requires a strong understanding of service design, accessibility, and GOV.UK/NHS content standards, ensuring content is clear, inclusive, and aligned to user needs.
Key Responsibilities
* Design and produce clear, accessible, and user-focused content for NHS digital services, including patient-facing platforms and internal operational tools.
* Apply content design principles to simplify complex healthcare information into understandable digital journeys.
* Collaborate with service designers, user researchers, product managers, and developers within agile delivery teams.
* Ensure content meets NHS digital service standards, accessibility regulations (WCAG), and plain English guidelines.
* Conduct content audits, gap analysis, and content mapping across services and digital journeys.
* Use user research insights, analytics, and feedback to continuously improve content performance and usability.
* Contribute to content governance frameworks, style guides, and design systems.
* Support the development of consistent messaging across multiple NHS platforms and services.
Skills & Experience
* Demonstrable experience as a Content Designer within government, healthcare, or large public sector programmes.
* Strong understanding of GOV.UK/NHS style guides and digital service standards.
* Experience designing content for complex digital services and user journeys.
* Knowledge of accessibility standards (WCAG 2.1+) and inclusive content design.
* Experience working within Agile delivery teams alongside design, product, and engineering functions.
* Ability to translate complex policy or technical information into clear, user-focused content.
* Experience using content management systems, design tools, and collaborative documentation platforms.