Ecommerce Lead – Fast Growing Fashion Brand
Location: Liverpool
Zachary Daniels is partnered with a fast growing, digitally native apparel brand that has built a strong following through performance-led design, community engagement. Known for blending functionality with a clean, elevated aesthetic, the brand creates products designed to move seamlessly with everyday lifestyles.
Role
As Ecommerce Lead, you will drive revenue, optimise performance, and deliver a best-in-class online experience across website and app. You will sit at the center of the business, collaborating closely with marketing, CRM, creative, and development teams to ensure trading activity is aligned, effective, and commercially driven.
Key Responsibilities
* Lead, manage, and develop a small e-commerce team, setting clear objectives and driving performance
* Own e-commerce trading performance across all markets, delivering against revenue and margin targets
* Monitor and analyse key KPIs including conversion rate, average order value, and traffic
* Own and manage the trading calendar, aligning key moments with wider marketing activity
* Oversee all onsite and app merchandising, ensuring a best-in-class customer experience
* Lead product launches, ensuring accuracy across content, pricing, and imagery while maximising commercial impact
* Drive CRO initiatives, including A/B testing and optimisation of the customer journey
* Collaborate with design and development teams to enhance onsite experience and functionality
* Align closely with performance marketing teams across paid social, PPC, affiliates, and SEO
* Partner with CRM to ensure email, SMS, and app activity aligns with trading priorities
* Brief creative teams on e-commerce requirements for campaigns and launches
* Manage e-commerce platforms, working with internal teams and external partners where required
* Own reporting and dashboards, delivering clear performance insights to senior leadership
* Continuously improve the end-to-end customer journey across all devices
* Identify and implement new tools, integrations, and platform enhancements
About You
* 5+ years' experience in e-commerce trading, ideally within a fashion or consumer brand
* Proven experience managing and developing a team
* Strong understanding of e-commerce KPIs and digital trading levers
* Highly analytical, with the ability to turn data into clear, actionable insights
* Commercially minded, with a track record of driving revenue and growth
* Comfortable working in a fast-paced, scaling environment
* Strong communicator, able to collaborate cross-functionally
* Proactive, hands-on, and solutions-focused approach
Why Apply
* Join a fast-growing, digitally native brand with strong commercial momentum
* Opportunity to take ownership of e-commerce performance at a key stage of growth
* Work in a highly collaborative, cross-functional environment
* High level of autonomy with the ability to make a tangible impact quickly
* Play a key role in shaping the online customer experience across multiple markets
* Be part of a business that values data-driven decision making and continuous optimisation
* Work closely with senior leadership, influencing key trading and growth strategies
* Opportunity to build and develop a team within a scaling, ambitious organisation
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