Overview
As the Manager - Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about Wesco’s products, services, and solutions to satisfy their needs. You should be comfortable with day-to-day marketing activities as well as contributing to the long-term strategy while focusing on meeting deadlines, being responsive to changing business needs, and managing and inspiring a team of motivated professionals.
Responsibilities
* Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.
* Implement marketing plans and manage associated marketing activities.
* Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.
* Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.
* Recommend methods for developing existing or related markets and expanding into new ones.
* Keep informed of new marketing approaches and products, services, and solutions offered by competitors.
* Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.
* Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.
* Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.
Qualifications
* Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred
* 7+ years experience in product or field marketing
* 3+ years experience in strategic business planning
* 5+ years experience in product or field marketingpreferred
* Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred
* Industry knowledge, including suppliers, customers, and competitors preferred
* Experience in hiring, training, developing, managing and appraising personnel preferred
* Marketing strategy and implementation
* Strong creativity and entrepreneurial drive
* Strong written and verbal communication skills
* Strong research and analytics skills
* Highly organized and detail-oriented
* Ability to work in a fast-paced, dynamic environment
* Ability to influence others, meet deadlines, and deliver results
* Ability to travel 0-25% of the time
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