A bit about us
Established in 1994, The Fragrance Shop is the UK's leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at We are expanding and are looking for a
Retail Marketing Executive
to join the team and be part of a growing and vibrant brand.
Why you'll love working here
Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours
Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
No need to travel to the gym – we have one here for you Take advantage of our free onsite gym facilities before/after work or even pop in at lunchtime
Generous staff discounts on a wide range of fabulous fragrances
Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space
The Role
As the Retail Marketing Executive, you will be responsible for executing strategic marketing initiatives to drive footfall, increase sales, and enhance brand visibility for our retail business across the TFS estate. You will ensure all POS and campaigns are launched in line with the trade calendar and support stores with local marketing.
What you'll do
As a champion of all stores and everything retail marketing at The Fragrance Shop, you will be involved in:
Local Marketing:
Analyse and share results of all localised campaigns and activities - from shopping centres to retail parks, to stores and outlets.
Plan and execute new store opening strategies.
Conduct store visits throughout the UK, to maintain an understanding of the competitor landscape and assess opportunities local marketing activities.
Cultivate and maintain relationships with media outlets, retail teams and strategic partners to enhance brand visibility to drive engagement ensuring they have all the assets they need to advertise TFS on their channels.
Collaborate cross-functionally with the wider marketing team, trade partnerships, merchandising, and store operations teams to ensure seamless integration and execution of all retail marketing initiatives.
Stay abreast of emerging trends, technologies, and best practices in retail marketing, proactively recommending innovative approaches to enhance the effectiveness of marketing initiatives.
Work closely with the retail Directors and Area managers to maintain a close relationship, supporting them where needed.
Identify opportunities for micro marketing cross-regionally.
Campaign Execution:
Manage the upload of content to the digital screens across the estate ensuring correct and relevant content is live to support promotions and campaigns.
Support with the planning of retail activity for campaigns.
Ensure the business trade calendar is updated with all retail marketing plans.
Plan and share localised retail marketing activity, including digital screens.
Working with the campaign team respond and manage the POS requests from stores to ensure all assets are available.
Ensure the POS audit is up to date, working with the retail teams to manage POS requirements for campaigns.
What you'll bring
You will be a go-getter, working easily with wider stakeholders to deliver brand growth.
Have a passion for retail and improving the store experience.
Have a proactive and organised attitude.
Have excellent communication and people skills.
Can manage multiple projects with ease.
Understand regional and national nuances.
Work well under pressure, this is a fast-paced role.
Bachelor's degree (or equivalent) in marketing, Communications, Business or experience in a previous related role – this includes work experience roles.
Understanding the importance of teamwork and collaborative working.
Some retail experience is preferred.
Ability to adapt quickly to changing priorities and requirements, with a proactive and solution-oriented approach.
Creative thinker with a passion for developing innovative marketing ideas and strategies for retail.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
How to apply
Simply upload your CV via our careers page.
Join us now and help shape the future of fragrance retail
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.