As a member of the Audience Marketing team in the Commercial department of the Financial Times, you will be responsible for the delivery of all commercial content marketing campaigns, globally (both FT Editorial and Branded Content).
You will manage one Marketing Executive in London with dotted lines into the marketers in New York and Tokyo. You will also work side-by-side with the Paid Media team within Audience Marketing.
With a strong knowledge of the marketing mix and media landscape, you must possess superb knowledge and hands-on experience of all the major social media and reporting platforms – including Facebook, Twitter, LinkedIn, Youtube and Google Analytics. You must adopt a quality over quantity mindset and ensure adherence to the commercial requirements and ROI of the FT.
Key Responsibilities
1. Ensure first-class delivery of all global content marketing campaigns. This includes the highest levels of marketing strategy and client services at every stage of the campaign. The key stages of a campaign include:
2. Creating strategic marketing campaigns
3. Working with copywriters and designers to develop creatives
4. Working with Editorial teams to maximise marketing efforts on content
5. Working with CRM and PR teams to increase the exposure of campaigns
6. Managing the setup and optimisation of targeted campaigns on social media platforms
7. Managing third-party vendors to extend the reach of campaigns
8. Report back to the advertiser on the results of the campaign
9. Line manage one Senior Marketing Executive in London, with dotted lines into the Marketing Executives in New York and Tokyo.
10. Work side-by-side with the paid media team to ensure we are constantly evolving our content marketing capabilities and to ensure we are always finding new ways to reach our audience across the globe. Cost-effectiveness and a focus on quality are paramount.
11. Regularly seek feedback from sales and advertisers so as to continually improve the service in a way that meets client needs
12. Nurture and refine processes and workflows between all internal stakeholders and delivery teams.
Required Skills / Experience
1. 5+ years experience in a similar marketing campaign delivery role
2. A great communicator with a personal gravitas to influence sales teams, advertisers and senior management
3. Positive, motivational and inspirational mindset with a constant focus on keeping team morale high and team members engaged
4. Hands-on experience of the major social media platforms (Facebook, Twitter, Youtube, Instagram, LinkedIn) and web analytics platforms (Google Analytics)
5. You must be comfortable with change with a proven ability to identify opportunities to improve processes and results
6. High numerical proficiency with strong analysis and reporting skills and a focus on insights and learnings
7. Good creative judgement and copywriting skills
8. Effective communication skills and evidence of working collaboratively to achieve results.
Preferred
1. An experience with, and passion for, digital publishing and advertising
2. Experience working in a commercial environment.
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