We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach and Kate Spade New York - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Primary Purpose
The Public Relations Manager will work closely with the PR team lead to execute editorial, celebrity and influencer strategy for Tapestry brands across the EMEAI region. The successful individual will leverage their proficiency to…
Key Responsibilities
* Successfully execute earned media strategies for Tapestry brands Coach and Kate Spade New York, with support of PR Coordinator and PR Intern
* Mentor and develop junior PR team members
* Continuously monitor and maintain an up-to-date knowledge of the media, celebrity, and influencer landscapes across EMEAI region to identify relevant talent and cultural trends
* Maintain and cultivate exceptional industry contacts and relationships on behalf of Tapestry brands
Media Relations / Editorial
* Responsible for team's delivery of consistent and strategically aligned media coverage via proactive placements of key products and brand messages
* Deliver high visibility editorial placements leveraging access to talent, brand executives, and exclusive assets where appropriate
* Ensure all press assets and brand announcements shared with international markets and their PR agencies
Talent
* Responsible for end-to-end execution of seasonal influencer campaigns with support of partner agencies
* Oversee influencer and celebrity product seeding campaigns & initiatives
* Generate high visibility and culturally relevant influencer placements and celebrity dressing placements
Events
* Coordinate and attend brand hosted events including NYFW shows and activations, host/manage guests in collaboration with PR team lead
* Support Tapestry PR & Marketing team leads with execution and amplification of brand partnerships, campaign activations and events, working cross functionally as needed
* General administration duties including but not limited to budget tracker ownership, contracting and legal admin, coverage reporting and analysis utilising Launchmetrics and Tapestry's social media analytics platforms
Competencies
* Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
* Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
* Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
* Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; does not have to finish things before moving on; can comfortably handle risk and uncertainty.
* Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
* Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
* Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Qualifications
* Communications experience at PR Manager level in the luxury or premium fashion space
* Proven success in building high-impact, influencer campaigns, generating earned media coverage and celebrity placements
* Excellent written and verbal communication skills
* Proactive & problem-solving attitude with a track record of driving projects forward by taking the initiative and making things happen
* Hybrid working (3 days working from the office, 2 days remote)
* Option to finish early on a Friday (Flex Fridays)
* 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
* Learning & Development opportunities
* Internal mobility & career progression
* Regular Social Events - Seasonal & Cultural
* Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
Benefits
* 25 days holiday in addition to bank holidays
* Multi brand discount up to 50% off
* Private Healthcare with health assessment (Bupa)
* Bupa rewards - Financial wellbeing support and wellness discounts
* Private Dental Cover
* Free 24/7 support for family building, fertility and menopause with Maven
* Eyecare vouchers
* Employee Assistance Program
* Employer Pension Contribution
* Gym discount
* Interest free season ticket loan
* Cycle to work scheme
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