Marketing Manager
Wednesbury, Permanent
5 days a week in the office
£40,000 - £45,000
My client, a leading manufacturing business, is looking for a Marketing Manager to join their growing marketing team. Reporting into the Head of Marketing you will be responsible for the delivery and execution of the annual marketing strategy across a range of digital and traditional channels.
They are seeking a commercially minded, analytical and creative marketing professional to drive brand visibility, improve lead generation and customer acquisition through target campaigns.
This role will suit a broad marketer, who enjoys a varied role who thrives being hands on in the delivery of lots of channels!
The Role:
Lead the design and execution of marketing campaigns to increase brand awareness and customer engagement.
Assist the Head of Marketing with the delivery of the annual marketing strategy, to drive brand awareness and business growth.
Act as brand guardian, ensuing all content and marketing actively adheres to brand guidelines.
Create content for all digital channels, including web, social and email to increase online visibility and drive customer acquisition.
Manage and monitor social media channels - with a focus on post creation, scheduling and performance metrics.
Regular reporting on campaign performance, web traffic and other analytics - using insights to make suggestions for improvement.
Work with agencies to deliver impactful marketing collateral.
Budget management, ensuring correct allocation of budget across all channels.
Market insights - staying up to day to current marketing trends and technologies. Conduct regular researching into competitor activity and customer needs.The Ideal Candidate:
Proven experience in a similar B2B Manufacturing role.
A broad profile who can manage multiple campaigns and channels at once.
Excellent communication and stakeholder management skills
Strong reporting skills, with the ability to suggest improvements based on performance analytics.
A hands on, team player.
The ability to use the Adobe Suite is desirable but not essentialAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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