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This range is provided by Verve Search Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$135,000.00/yr - $140,000.00/yr
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Director of Recruiting, Verve Search Group
Summary:
As the founding marketer, you’ll lead the charge on building both demand generation and product-led growth from the ground up. Reporting directly to the CEO, you’ll drive early adoption, shape user behavior, and run rapid-fire experiments that scale a consumer-first product. This is a high-impact, hands-on role ideal for someone who thrives in fast-paced, early-stage environments.
Duties:
* Uncover growth opportunities across onboarding, activation, and retention through user interviews and analytics.
* Launch and optimize content experiments—identify top-performing formats and double down.
* Source, engage, and coach creators, gyms, and wellness brands to expand reach and build trust.
* Build and maintain real-time dashboards to track KPIs (activation, retention, CAC:LTV, referral K-factor).
* Plan, execute, and iterate on paid campaigns across TikTok, Meta, Apple Search, and emerging channels.
* Develop lifecycle journeys using email, push, and in-app messaging to convert installs into loyal, paying users.
Qualifications:
* 3–6 years of growth marketing experience with a mobile or consumer subscription product.
* A proven track record of scaling user acquisition profitably—share your numbers.
* Strong instincts for copy and messaging that drive action across ads, emails, and product surfaces.
* Strong hands on experience with E-Commerce
* Hands-on experience with media buying, creative testing, and tools like Post Hog, Mixpanel, or SQL.
* Comfortable in ambiguous, fast-moving environments and eager to build systems from scratch.
* Bonus points if you’re a user of wellness or habit-forming products—you understand the journey firsthand.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Wellness and Fitness Services and Technology, Information and Media
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