Job Summary
We are seeking a creative and strategic Social Media Manager to oversee our online presence and enhance our brand's visibility across various platforms. The ideal candidate will possess a strong understanding of digital marketing, content creation, and user engagement strategies. You will be responsible for developing and implementing social media campaigns, analysing performance metrics, and collaborating with cross-functional teams to ensure alignment with our overall marketing objectives.
Responsibilities
* Develop, implement, and manage social media strategies to increase brand awareness and engagement.
* Create engaging content tailored for various platforms including Facebook, Twitter, Instagram, LinkedIn, and others.
* Monitor social media channels for trends, customer feedback, and engagement opportunities.
* Conduct data analysis to evaluate the effectiveness of campaigns and adjust strategies as necessary.
* Collaborate with graphic designers and content creators to produce high-quality visuals and written content.
* Manage website maintenance using WordPress and ensure all content is optimised for SEO.
* Utilise tools such as Google Analytics to track performance metrics and report findings to stakeholders.
* Stay up-to-date with the latest trends in social media technologies and best practices in digital marketing.
* Engage with followers by responding to comments and messages in a timely manner.
Requirements
* Proven experience in social media management or digital marketing.
* Strong skills in digital design, interaction design, graphic design, web design, and front-end development (HTML, CSS).
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as tools like Figma, Sketch, or InVision for wireframing.
* Familiarity with JavaScript frameworks (Angular, React) and back-end technologies (PHP, ).
* Knowledge of SEO best practices and experience with content management systems such as WordPress or Drupal.
* Ability to conduct user research and usability testing to inform design decisions.
* Excellent data analysis skills with experience using Google Analytics or similar tools.
* Strong organisational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
* A proactive attitude towards learning new technologies and staying updated on industry trends. If you are passionate about social media and have a flair for creativity combined with analytical skills, we encourage you to apply for this exciting opportunity.
Job Types: Full-time, Permanent, Graduate
Pay: £32,500.00-£44,500.00 per year
Benefits:
* Additional leave
* Company pension
* Flexitime
* Free parking
* Health & wellbeing programme
* Life insurance
* On-site parking
* Sick pay
* Work from home
Ability to commute/relocate:
* Elswick NE4 9JN: reliably commute or plan to relocate before starting work (preferred)
Education:
* Master's (preferred)
Experience:
* Web design: 1 year (preferred)
Work Location: In person