Job Description
: What will be your key responsibilities? OWN AUDIENCE STRATEGY & PLANNING FOR EUROPE
1. Subject matter expert for data driven audience planning developing and utilizing 1st, 2nd and 3rd party data sets.
2. Co-create with brand and content teams on development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
3. Develop a POV on best practices for data diversity and the future of data driven marketing.
4. Accountable for compelling action led audience planning tests, which will fuel our learning in this area.
5. Continue to develop knowledge of the audience data landscape across Europe; including changes in privacy legislation that will impact data driven marketing: this means keeping aware of changes in the industry – including legislative, OEM or publisher driven changes which could impact our future marketing strategy
6. Accountable for audience hypothesis testing & experiments, which will fuel our learning in this area
7. This role requires proven audience planning leadership to drive change across the European organization. It will require a passion for data driven communications and continuous learning. Experience working ‘in the data’ in organizations or agency a must.
What can you expect from Mars?
8. Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
9. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
10. Best-in-class learning and development support from day one, including access to our in-house Mars University.
11. An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.