Location: Warrington, UK (Hybrid - 3 days office, Monday, Wednesday & Friday, 2 from home)
Reports to: Head of Marketing
The Opportunity
We’re looking for a commercially sharp, hands-on Senior Marketing Manager to take ownership of demand generation and pipeline growth for a fast-scaling, global enterprise SaaS business.
This is not a brand-only role. It’s about creating momentum, generating demand, and proving impact.
You’ll sit at the intersection of strategy and execution, designing high-performing go-to-market campaigns while rolling up your sleeves to deliver them. Your mission: build consistent, high-quality pipeline and fuel sales with marketing that actually converts.
Working closely with Sales, SDRs, Product and senior leadership, you’ll help shape how the business shows up in-market — especially within complex, regulated enterprise environments.
What You’ll Be Doing
Demand Generation & Campaign Leadership
* Own end-to-end multi-channel demand generation, spanning inbound and outbound campaigns across email, LinkedIn, paid media and organic channels.
* Build integrated campaign plans aligned to revenue targets, ICPs and buyer personas.
* Balance volume and quality, with a laser focus on high-intent, enterprise-ready leads.
* Test, optimise and refine campaigns continuously to improve conversion rates, pipeline velocity and ROI.
Content & Messaging
* Create and oversee compelling campaign content including emails, social posts, gated assets and sales enablement materials.
* Develop narratives that resonate with senior decision-makers, buyers and influencers within enterprise organisations.
* Elevate the company’s LinkedIn presence through consistent, insight-led content that drives engagement and inbound demand.
Marketing Operations & Data
* Own campaign execution and reporting within the CRM, ensuring accurate tracking, attribution and performance insight.
* Leverage data enrichment and prospecting tools to power smarter targeting and more effective outreach.
* Maintain strong data hygiene and ensure all activity aligns with privacy and consent requirements.
Sales Alignment & Stakeholder Collaboration
* Partner closely with Sales and SDR teams to align on lead definitions, qualification criteria and follow-up.
* Ensure marketing activity directly supports pipeline creation and revenue goals.
* Collaborate with Product, Customer and senior leadership to refine messaging, positioning and go-to-market strategy.
Strategy, Measurement & Growth
* Support go-to-market planning for new sectors, use cases and regions.
* Define, track and report on performance metrics including MQLs, SQLs, pipeline contribution and ROI.
* Turn insight into action — using data to inform decisions, investment and future strategy.
What We’re Looking For
* Proven experience in a senior B2B marketing role, ideally within SaaS or technology-led businesses.
* Strong track record of delivering measurable demand generation and pipeline impact.
* Experience creating content aligned to complex, multi-stakeholder buying journeys.
* A strategic mindset with the ability to execute — you’re comfortable owning delivery, not just direction.
* Confident working cross-functionally with Sales, leadership teams and senior stakeholders.
* Data-literate, commercially aware and outcomes-focused.
Nice to Have
* Experience marketing to enterprise or mid-market organisations.
* Hands-on use of CRM platforms for campaign management and reporting.
* Familiarity with data enrichment or prospecting tools.
* Exposure to international or US-focused go-to-market activity.
* Experience marketing into regulated or compliance-led sectors.
How You’ll Show Up
* Commercial, pragmatic and results-driven.
* Equally comfortable thinking big-picture and executing in detail.
* Collaborative, credible and confident influencing across teams.
* Clear communicator with a bias for action.
* Energised by pace, accountability and building things that work.
What Success Looks Like
* A predictable, scalable flow of high-quality leads entering the pipeline.
* Clear visibility of marketing’s contribution to revenue growth.
* Strong alignment between Marketing and Sales.
* Growing brand presence and engagement with enterprise decision-makers.
* Confident, well-executed go-to-market activity across priority sectors.
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