Company Description
BRANCASTER HOMECARE LIMITED is a care provider based at 79 Highgate in Kendal, Cumbria, United Kingdom. The organization focuses on delivering high-quality, person-centered care to individuals in the local community. As a growing provider, the company places importance on professional standards, compassionate services, and reliable support for clients and their families. Team members work closely together to uphold quality of care, regulatory compliance, and operational effectiveness. The environment is well-suited for individuals who want to contribute to meaningful improvements in community health and wellbeing.
Role Description
This is a full-time, on-site Business Development Manager role based in Preston. The Business Development Manager will identify and pursue new business opportunities, including building relationships with healthcare partners, referral sources, and community organizations. The role involves researching local market needs, developing and delivering presentations, and promoting BRANCASTER HOMECARE LIMITED’s services to prospective clients and stakeholders. The individual will support the creation and implementation of growth strategies, including marketing initiatives and outreach campaigns, to increase brand awareness and service uptake. Day-to-day responsibilities include maintaining a pipeline of opportunities, tracking performance against targets, preparing reports for leadership, and collaborating with care and operations teams to ensure that new business aligns with service capacity and quality standards. The role also includes attending local events, networking meetings, and stakeholder visits to strengthen the organization’s presence in the region.
Qualifications
* Proven experience in business development, sales, or account management, ideally within health care, social care, or related service sectors.
* Strong relationship-building and stakeholder management skills, with the ability to engage confidently with clients, families, referrers, and community partners.
* Ability to conduct market research, analyze local demand, and translate insights into practical growth plans and outreach activities.
* Competence in basic marketing and promotion, including preparing presentations, drafting proposals, and supporting local campaigns and events.
* Excellent communication, negotiation, and presentation skills, with clear and professional written and verbal conduct.
* Strong organizational and time-management abilities, including managing a pipeline, meeting targets, and reporting progress accurately.
* Comfort using standard office software (e.g., email, spreadsheets, CRM or contact tracking tools) to manage data and communication.
* Understanding of, or willingness to learn about, homecare and healthcare regulations, safeguarding principles, and quality standards.
* Ability to work on-site in Preston and Kendal, travel locally for meetings and events, and represent the organization in a professional manner.
* Relevant education or training in business, marketing, healthcare management, or a related field is beneficial, though equivalent experience.
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