Overview
Social Platform Manager — London HQ — Contract: Permanent — Salary: £65,000
At F1® Arcade, we have revolutionised the traditional arcade by creating the first-ever Formula 1 entertainment and hospitality concept with socialising at its core for fans and non-fans alike. F1® Arcade venues provide an immersive, state-of-the-art F1® racing simulation experience, gamified for a mass audience, with 'best in class' hospitality and exceptional venue design, all under one roof - for the ultimate night out in the fast lane.
As the UK Social Platform Manager, you will be the operational brain behind F1® Arcade's social presence — coordinating with the Social Creative Lead to ensure our content looks world-class and lands with maximum impact across platforms. You’ll bring platform expertise, stay ahead of algorithm shifts, spot trends, and ensure our content is scheduled, posted, tested, and reported with precision. You will work closely with the Social Creative Lead to balance creativity with execution, manage and grow our online community, and build relationships with creators and influencers.
The ideal candidate is a social-native operator with an instinct for platforms, culture, and creators. You’ll thrive in a fast-paced environment, combining analytical thinking with storytelling, and will take pride in making sure every piece of content goes live and goes further.
Responsibilities
* Own and optimise the UK platform ecosystem across TikTok, YouTube, Instagram, LinkedIn, Threads, Reddit, Discord and more
* Define not just what gets posted, but why, how, when, and to whom
* Build a unified structure for channel priorities, including purpose, role, and audience mapping
* Drive platform growth through entertainment-first, data-led content, mastering formats and reward loops
* Run multi-channel experiments, A/B tests, and iterate quickly based on performance signals
* Deliver actionable insights on platform algorithms to shape creative and editorial decisions
* Act as the bridge between creative, growth, content, and data teams
* Create clear processes for content requests, scheduling, and performance feedback
* Feed platform learnings into brand and campaign strategy, not just execution
* Measure success by business impact: acquisition, retention, brand affinity, and cultural relevance
* Establish and track platform-specific KPIs, focusing on what truly drives results
* Lead with insights and learnings, ensuring content is purposeful rather than just plentiful
* Champion platform culture over rigid brand guidelines — if it doesn't work natively, it doesn't work
* Push content that earns attention, not content that demands it
* Build clear formatting and "what not to post" guidelines for each platform
* Actively manage and grow online communities, sparking conversations, engaging with fans, and moderating discussions to maintain a positive environment
* Build and nurture influencer and creator relationships, leveraging tools to scale impact
* Develop playbooks for working with creators and empower community leads to deliver best-in-class engagement
* Design scalable systems — from content trackers to playbooks — that leave behind structure, not dependency
* Build efficient workflows for scheduling, posting, and reporting that support both speed and quality
* In larger team structures, manage editors, creators, and community leads to deliver consistently
Qualifications & Competencies
* Operating as a social-first platform manager, with hands-on expertise across TikTok, Instagram, YouTube, LinkedIn, Reddit, Discord and emerging channels
* Running content calendars end-to-end: scheduling, posting, testing, optimising, and reporting
* Managing online communities, driving engagement through two-way conversations, moderation, and fostering loyalty
* Building and scaling creator and influencer partnerships, with experience in managing relationships and activating campaigns
* Applying algorithm-first thinking to content execution, including trend-spotting, test-and-learn cycles, and data-led decision making
* Bridging creative and analytical disciplines — ensuring content is culturally relevant and delivers measurable outcomes
* Contributing to brand growth through platform-native storytelling, audience development, and cultural presence
* Thriving in fast-paced, high-growth environments, ideally within lifestyle, entertainment, or hospitality sectors
* Deep platform expertise with an instinct for what works natively across different channels
* Strong analytical skills, with the ability to interpret data, extract insights, and optimise content strategies
* Creative flair and cultural awareness, understanding how to translate ideas into attention-grabbing formats
* Excellent community management skills: sparking conversation, responding authentically, and moderating with judgement
* Ability to manage creators and influencers, building trusted partnerships and scalable playbooks
* Strong project management skills — able to balance multiple platforms, timelines, and content streams simultaneously
* Collaborative working style, thriving at the intersection of creative, content, and growth
* Entrepreneurial, proactive, and high energy, with a bias for action
* Comfortable working with ambiguity, solving problems quickly, and adapting to platform changes with agility
Note: This description reflects the current expectations for the role and may evolve with business needs.
#J-18808-Ljbffr